Background
Lesser, William Henri was born on December 19, 1946 in New York City. Son of Arthur and Ethel (Boissevain) Lesser.
(This groundbreaking volume presents a comprehensive view ...)
This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition and trade barriers seemed to rise, and market outlets shrank in number and ownership diversity. At the same time, the United States demography became increasingly older, while new and confusing health concerns about red meat arose rapidly. This practical book introduces the reader to a range of issues of the livestock marketing system and looks ahead to such future issues as biotechnology, human health, and food safety. Considerable interest is given to international trade, an increasingly important sector in the market. Marketing Livestock and Meat is a concise and convenient compendium of diverse information. It provides functionaries in the system with an overall concept of how the market functions as a whole to promote better skills and strategies for marketing of red meats. The author describes specific applications vital to successful operation of the complex and far-reaching marketing system of meat and livestock, including international trade, grades and grading, health matters, demand for meat, price reporting and electronic markets, costs and benefits, and their combination into marketing strategies for producers. To supplement the research, theories, and strategies presented in this important book, there are many charts, graphs, and photographs. All persons connected to the marketing of meat and livestock--undergraduate students in North America, foreign students interested in exporting meat to the U. S., and most segments of the livestock sector, including supply and processing firms and retailers--will benefit from this important book.
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Lesser, William Henri was born on December 19, 1946 in New York City. Son of Arthur and Ethel (Boissevain) Lesser.
Bachelor in Geography, University Washington, 1968. Master of Science in Resource Economics, University Rhode Island, 1974. Doctor of Philosophy in Agricultural Economic, University Wisconsin, 1978.
From assistant to associate professor marketing Cornell University, Ithaca, New York, 1978—1991, professor, since 1991, director undergraduate program, 1998—1999, since 2010, department chairman Ithaca, New York, 2003—2008, Susan E. Lynch professor in science and business, since 2006. With International Academy Environmental, Geneva, 1993-1994, Food and Agriculture Organization visiting scientist, 2002. Graduate field representative Department Agricultural Economics, Ithaca, 1985-1988.
Director Cornell Western Societies Program, 1991-1993. Consultant World Bank, Washington, United States/Agency for International Development, Winrock International, Morrilton, Arkansas.
(This groundbreaking volume presents a comprehensive view ...)
Zone captain Democratic committee Town of Ithaca, 1985-1990, member planning board, 1987-1993, councilman, 1999-2005. Member American Agricultural Economic Association, Patent and Trademark Office Society.
Married Susan Elizabeth Bailey, December 27, 1975. Children: Andrew, Jordan.