William Henry Peters

Background

Peters, William Henry was born on April 7, 1928 in Kansas City, Missouri, United States. Son of William Henry and Orra Adell (Hoobler) Peters.

Education

Bachelor of Arts, William Jewell College, 1951; Master of Science in Journalism, Columbia University, 1952; Master of Business Administration, University of Michigan, 1966; Doctor of Philosophy in Business Adminstrn, University of Michigan, 1968.

Career

Assistant manager public relations, Lederle Laboratory division American Cyanamid Company, 1952-1954; advertising assistant, American Telephone & Telegraph Company, 1954-1955; division advertising manager, Pfizer, Inc., 1955-1959; division director advertising, Pfizer, Inc., 1959-1965; assistant study director, Institute for Social Research, University of Michigan, 1967-1968; associate professor marketing, University of Wisconsin -Madison, 1968-1976; dean, professor marketing, School of Business, U. Louisville, 1976-1983; professor marketing, Kogod College Business Administration, American U., 1989-1993; dean, Kogod College Business Administration, American U., 1983-1989; professor emeritus, American U., since 1993. Board directors American Assembly Collegiate Schools Business, 1987-1988. Marketing consultant.

Board directors, member Executive Committee Samaritans of Washington, 1988-1992.

Achievements

• William Henry Peters has been listed as a noteworthy university dean, marketing educator by Marquis Who's Who.

Membership

Served with United States Navy, 1946-1947. Member American Marketing Association, Cosmos Club Washington, Phi Kappa Phi, Beta Gamma Sigma.

Connections

Married Virginia Louise Stauffer, April 24, 1953. Children: Anne Louise, Alison Lee.