Background
Weilbacher, William Manning was born on June 23, 1928 in Albany, New York, United States. Son of William Carl and Gladys (Manning) Weilbacher.
Advertising and marketing consultant
Weilbacher, William Manning was born on June 23, 1928 in Albany, New York, United States. Son of William Carl and Gladys (Manning) Weilbacher.
Bachelor of Science, Yale University, 1949. Master of Science, Columbia University, 1951.
Supervisor product analysis, National Biscuit Company, 1951-1953;
vice-president, director research, Dancer-Fitzgerald-Sample, Inc., 1953-1962;
senior vice president, Dancer-Fitzgerald-Sample, Inc., 1971-1973;
executive vice president, Dancer-Fitzgerald-Sample, Inc., 1973-1974;
vice chairman, Dancer-Fitzgerald-Sample, Inc., 1974-1979;
board director, senior vice president, McCaffrey & McCall, 1962-1966;
executive director, Center for Advanced Practice, 1966;
partner, Jack Tinker and Partners, Interpub. Inc., 1966-1969;
vice-president, director research, J. Walter Thompson Company, 1969-1970;
president, Master Jazz Recordings, Inc., since 1967;
president, D-F-S Realty Inc., 1975-1979;
president, D-F-S Holdings Inc., 1974-1979;
president, Bismark Corporation, since 1979;
president, Second Marketing Opinion, Inc., since 1981. Lecturer advertising Graduate School Business, Columbia University, 1956-1964, Adjunct Professor marketing,1976-1977, 81-82, 83.
Lecturer marketing City College of New York, 1955-1957. Adjunct Professor marketing Graduate School Business, New York University, 1965-1970, 80-81, 88. Spencer visiting professor S.I. Newhouse School Public Communications, Syracuse University, 1982-1986.
Member Radio-television Ratings Rev.Com., 1958-1965. Board directors Audit Bureau Circulation, 1964-1971, Broacast Rating Council, 1963-1967. Member technical advising committee Robert Wood Johnson Foundation, since 1994.
Vice chairman technical committee Advertising Research Foundation, 1960-1963, chairman, 1963-1965, board directors, 1965-1967. Member American Association Advertising Agilysys (past vice chairman research committee), Market Research.Coun. (president 1970-1971), Yale Club of New York City, Eastward Ho Country Club, Alpha Kappa Psi, Beta Gamma Sigma.
Married Martha Ethel Meyer, May 19, 1962. Children: Barbara W. Frazier, Elizabeth Manning.