Background
Green, William Robert was born on March 23, 1945 in Chicago, Illinois, United States. Son of Oscar Helmer and Jane D. (Szymaszczyk) Green.
(The Second Edition of The Retail Store: Design and Constr...)
The Second Edition of The Retail Store: Design and Construction show how to design successful selling machines catering to todays sophisticated and demanding shoppers. Step-by-step you are shown how to analyze your design needs according to your type of store, its location, the product, price-point, and budget. You will find out how to design and organize a store that reinforces a desired image, attracts the right kind of shoppers and motivates buying behavior. Create flexible, timeless and tasteful stores that stimulate todays customers to buy.The psychology of buying and selling as it impacts the various elements of store design including: spatial organization, product display, storefronts, material selection, lighting and systems is covered in detail. In depth explanations and case studies of merchandising design and product placement, store fixtures, graphics, store re-imaging, scheduling, and security are included as well as cutting edge tips on emerging areas such as theater-like lighting, fiber-optic technology, and smell and taste research. The Second Edition of The Retail Store: Design and Construction spells out proven techniques for designing and constructing stores that are durable, flexible, efficient, appropriate, and stimulation...in short...stores that sell.
http://www.amazon.com/gp/product/0595011659/?tag=2022091-20
(Store Design will show you how to design great retail spa...)
Store Design will show you how to design great retail spaces. Learn how to analyze your design needs according to type of store, location, the product, price-point, and budget. Find out how to design and organize a store that reinforces a desired image, attracts shoppers and motivates buying behavior. Create flexible, timeless and tasteful stores that stimulate today's sophisticated customers to enter the store, shop and buy. The book identifies the main components of store design and segments them into either/or axiomatic subsets, which are the core of the design process. You can use these design principles to build a store design that responds to every concern of the retailer: the right store image, a sensible floor plan, totally effective product presentation, arresting storefront design, and vibrant, energy-efficient lighting. When you are done, you will have the confidence to know that your store design will work functionally, aesthetically, and psychologically. You will be able to create the right store for every product, every location, and every retailer, because you will have sound design principles on which to base every decision. Loaded with numerous photos and illustrations, Store Design spells it all out in five major chapters. In addition, there is a useful glossary of retail architecture terms, and a step-by-step checklist to take you through the design process. Store Design is a guided tour through the entire design process for a retail store. If you are already a retail design maven, this book will serve you well, providing a structure for design and reinforcing your skills and experience, and it will be a knowledge base for your staff so they too can design retail spaces. If you are a novice to the world of retail, you will gain the equivalent of years of experience simply by reading and adopting its ideas. Store Design is a Complete Guide to Designing Successful Retail Stores. Includes 42 photos & illustrations plus design checklist.
http://www.amazon.com/gp/product/0615676391/?tag=2022091-20
Green, William Robert was born on March 23, 1945 in Chicago, Illinois, United States. Son of Oscar Helmer and Jane D. (Szymaszczyk) Green.
Bachelor of Architecture, University of Illinois, Chicago, 1969; Juris Doctor, Loyola University, 1974.
Planner, City of Chicago, 1970-1972; project manager, Urban Investment & Development Company, Chicago, 1972-1976; principal, Structure Plus, Ltd., Chicago, 1976-1984; principal, Green, Hiltscher, Shapiro Ltd., Chicago, since 1984. Editorial advisory board Retail Store Image Magazine.
(The Second Edition of The Retail Store: Design and Constr...)
(Store Design will show you how to design great retail spa...)
Member American Institute of Architects, Illinois Bar Association, International Council Shopping Centers, National Council Architectural Registration Boards.
Married Patricia Mary Casey, April 15, 1972. Children: Erin Casey, David Wesley.