Background
Rubens, William Stewart was born on December 25, 1927 in Brooklyn. Son of Samuel and Betty (Cooperman) Rubens.
Rubens, William Stewart was born on December 25, 1927 in Brooklyn. Son of Samuel and Betty (Cooperman) Rubens.
Bachelor of Business Administration, City College of New York, 1950; postgraduate, New York University, 1953-1955.
Research analyst, Harry B. Cohen Advertising, New York City, 1951-1953;
statistician, ABC, New York City, 1953-1955;
research executive, NBC, New York City, 1955-1963;
director marketing services, NBC, New York City, 1963-1970;
vice president audience research, NBC, New York City, 1970-1972;
vice president research, member president' council, NBC, New York City, 1972-1989;
president, The Rubens Group, Inc., since 1989. Board directors Electronic Media Research Council, New York City, 1972-1988. Chairman Cable television Committee, East Hills, New York, since 1986.
Consultant NBC, ABC, Columbia Broadcasting System, 1988-1992.
Chairman Advertising Research Foundation, 1980. Served with Army of the United States, 1946-1947, Korea. Member American Marketing Association (board directors New York chapter 1986-1992), Radio-television Research Council (president 1975), Market Research Council (president 1987-1988), Marketing Science Institute (trustee 1987-1988), North Shore Country Club (board directors, chairman golf committee), Hunter Pun Country Club, Friars Club.
Married Ruth Joan Peltz. 1 child, Steven Roy.