Career
After her retirement, Pichler coached the Swedish biathlon team, both men and women, guiding the likes of Helena Ekholm, Anna-Carin Olofsson and Bjorn Ferry to Olympic and World Championship medals. He coached Sweden at the 2006 Winter Olympics in Turin successfully. Pichler coached the Russian female biathlon team in the season 2011/2012.
After acting as a consultant to the Swedish biathlon team in the 2014-2015 season, in April 2015 the Swedish Biathlon Federation announced that Pichler had been re-appointed as the team"s head coach.
Wolfgang"s brother, Claus Pichler, is a Social Democratic politician who was elected mayor of the brothers" home town of Ruhpolding. Walter Pichler, a fellow coach and former biathlete who took a bronze medal at the 1984 Winter Olympics, is a cousin of the brothers.