Background
Yi, Youjae was born on July 15, 1960 in Republic of Korea. Son of Yongwon and Johgwan Yi.
business administration educator
Yi, Youjae was born on July 15, 1960 in Republic of Korea. Son of Yongwon and Johgwan Yi.
Bachelor summa cum laude, Seoul National University, 1982. Master of Science, Stanford University, 1986. Doctor of Philosophy, Stanford University, 1987.
Assistant professor in business administration University Michigan, Ann Arbor, 1987-1993, associate professor, 1993. Professor Seoul National University, since 1993, associate dean, 2002—2004. President Korean Association Consumer Studies, 2007—2008.
Editor Service Industries Journal, since 2008. Reviewer Journal Consumer Research, since 1988, Journal Consumer Studies, 2002-2004.
Member American Marketing Association, American Academy Advertising (award 1990), Association for Consumer Research.
Married Guijung Hong, April 29, 1983. Children: John, Jennifer.