Education
Chi Yufeng received his bachelors degree in chemistry from Tsinghua University in 1993.
宇峰 池
Chi Yufeng received his bachelors degree in chemistry from Tsinghua University in 1993.
After working as a chemical engineer for a short period of time with P&G Inc. in Guangzhou, Chi co-founded Shenzhen Human Corporation Limited in 1994. By the end of 1995 the company had become the largest computer supplier in Shenzhen. Embracing a bigger dream, Chi went back to Beijing and founded Beijing Golden Human Co. Ltd, which has become a leading Chinese education software company. In 2001, Chi was named one of the ‘Top Ten Entrepreneurs of the Year’ in the initial start-up category by Zhongguancun Science Park. When Golden Human was successfully merged into Tsinghua Holdings in 2003, Chi became the Executive Vice President of Tsinghua Unisplendour Corporation Ltd, an information technology company listed on the Shenzhen Stock Exchange. After the popular science education software ‘The Creation of the World’ (Kai Tian Pi Di) and ‘Nothing to Worry About’ (Wan Shi Wu You) became bestsellers, the company launched a series of teaching software in the network and English fields that also achieved enormous success. Although Golden Human retained the largest market share, its success attracted piracy, which had been a bottle- neck issue in the growth of the company.
After considerable research, Chi found that it was easier to protect the intellectual property rights of online games than to protect those of teaching software. Knowledge of graphics and network security can be utilized in online games to create major entry barriers. Consequently, in 2004 Chi founded Beijing Perfect World Co. Ltd. Aiming to develop and market online games with Chinese characteristics, the company has more than 300 staff, 17 percent of whom have masters or doctoral degrees. A significant portion of the company’s technical team graduated from Tsinghua University. Targeting their products at young people, the Beijing Perfect World Co. Ltd signed an agreement with Nestlé in August 2007 to promote their new online game Zhuxian Online. Nestlé has kept the top spot in coffee production in China for the last couple of years and Nescafé brand coffee has become very popular among young Chinese consumers.