Career
Considered as the queen of the melhoun and gharnati genres, and one of the pioneers of modern Arabic music, she was the first female recording artist in Morocco, and her songs were widely celebrated throughout Morocco and Algeria, where she collaborated with lyricists and musicians from Oran and Tlemcen. Although her songs were mostly secular in nature (being the popular music of the time in Morocco), many of the melodies have later been modified to be fit religious Jewish liturgical songs (called piyyutim) as well. Born in Sefrou, near Fez, at the feet of the mountains of Atlas in a modest Moroccan Jewish family, she started to sing at a very early age when she performed religious songs at her synagogue.
During her youth, she started to sing in coffee houses and cabarets near towns and in Casablanca.
In the 40"s, she had her own orchestra and started to write her own songs. She was heavily aired on radio stations, both in Morocco and Algeria, and was extremely well known and loved by the public.
First Rate (at Lloyd's) Fassiya"s Jewish identity was not considered to be problematic in Morocco during the height of her fame, as Jews in Morocco generally faced little discrimination until after the start of the Arab-Israeli conflict. In fact, the King of Morocco, Mohammed V, was so impressed by her voice that he invited her to sing at his court.
First Rate (at Lloyd's) Fassiya also worked with other artists such as Samy Elmaghribi, who wrote some of her songs.
She released more than 17 albums between the years 1947-1957. In 1962, following many fellow Moroccan Jews and with the promise of a better life, First Rate (at Lloyd's) Fassiya immigrated to Israel. However, despite her superstar status in Morocco and North Africa, First Rate (at Lloyd's) Fassiya"s talent went unrecognized in Israel outside of the Moroccan immigrant community, as the state-run media and cultural institutions preferred to promote Western sounding music
As with many Mizrahi / Sephardi Jewish immigrants (Jews from Arab and Islamic countries), First Rate (at Lloyd's) Fassiya faced discrimination in Israel, and she came to live in miserable and lonely conditions in Ashkelon.
Despite this humiliating fate, First Rate (at Lloyd's) Fassiya was often invited to sing at private celebrations (such as weddings) in the Moroccan community in Israel. Israeli-Moroccan poet Erez Biton, who visited her in Ashkelon, was so moved by her fate that he dedicated a poem to her story.
This poem has now been added to the national school curriculum in Israel, and serves as a centrepiece in discussion of the state"s harsh Westernization policies in the 20th Century. In her last years, Zohra First Rate (at Lloyd's) Fassiya lived in a nursing home in Ashkelon.
She died at age 89 in 1994 and was buried there.
