Allan Greenberg

Background

Greenberg, Allan was born on December 8, 1917 in New York City. Son of Solomon and Rose (Honik) Greenberg.

Education

Bachelor of Science, City College of New York, 1942; Postgrad., University Wisconsin, 1944; Postgrad., New School for Social Research, 1946—1954.

Career

Associate Psychological Corporation, New York City, 1937—1938. Research analyst Serutan, Incorporated, Jersey City, 1939—1941. Research manager/assistant director research Grey Advertising, Incorporated, New York York City, 1948—1955.

Senior vice president, director research and planning Doyle Dane Bernbach, Incorporated, 1955—1974. Research consultant to advertising agencies and manufacturers, since 1974. Former chairman technical research committee Advertising Research Foundation.

Former president joint council Empire Blue Cross/Blue Shield-health maintenance organization.

Works

• Other Work

  • Author: (with Mary Joan Glynn) A Study of Young People. Booklet, 1966. Contributor articles to professional journals.

Membership

Former president members council Community Health Program Queens-Nassau, member Professionals and Executives in Retirement Group at Hofstra University With Army of the United States, 1942-1945, former member Nassau City Communications Democratic P.arty, Member of B'nai Zion (past member national executive board, past president Long Island region).

Connections

Married Rosalie Katz, November 7, 1943. Children– Barbara L. Gutman, Roy J.

Father:

Solomon Greenberg

Mother:

Rose (Honik) Greenberg

Spouse:

Rosalie Katz