Background
He was born Anthony Joseph Notaro in Brooklyn, New York to first generation Italian-Americans.
He was born Anthony Joseph Notaro in Brooklyn, New York to first generation Italian-Americans.
His father sold fresh produce from a horse and wagon and his mother ran a home-based Italian catering business. At age 16, Notaro began developing his own culinary products after school in a neighborhood pizzeria. At age 18 he became an assistant to a salesman demonstrating kitchen products in a local Brooklyn store.
Notaro began demonstrating the Popeil Dial-O-Matic throughout New York City.
Eventually chosen as the first person to demonstrate T-Fal cookware in the United States. He was awarded 2002 best male demonstrator for Miracle Blade III and 2004 Best kitchen product for the Ultimate Chopper by the Electronic Retailers Association. He is a regular guest on the Quality, Value, Convenience Shopping Channel as well as Ideal World in England.
He is most noted for selling the patented Miracle Blades and the TastiWave. Tony also endorses the Ultimate Chopper (in an infomercial co-hosted by Jenilee Harrison).
He also endorses Smartware bakeware, which is made of non-stick "Temperflex" silicone.