Background
Barban, Arnold Melvin was born on September 17, 1932 in San Antonio, Texas, United States. Son of Sam and Ida Dollie (Wolfson) Barban.
(In six concise, highly readable chapters, "Essentials of ...)
In six concise, highly readable chapters, "Essentials of Media Planning" explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any product or service. New to This Edition Actual media plans by leading agencies for top new consumer and business-to-business products--Levi Dockers, Sun Microsystems, and Samsonite Luggage An illustrated analysis of the media decision-making process The enhanced role of database marketing in media planning to reach individual consumers with targeted messages Expanded coverage of market segmentation devices, including new VALS 2 and SMRB data Up-to-date media sources and statistics Critical evaluation of newly developed online media selection services, including SMRB's CHOICES and Telmar's "MicroNetwork N3P" Authoritative and easy-to-use, "Essentials of Media Planning" is a "real-world," back-to-basics guide for every media specialist, advertiser, marketer, and media student.
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(Marketing Objectives and Strategies Spending advertising ...)
Marketing Objectives and Strategies Spending advertising dollars without a written marketing objective is often a waste of precious cash resources. You should decide how you wish to market your products and services. Include the how, where, when, and why in your marketing goals and objectives. This helps target your focus on how you want your company, products and brand to look. Further, you can then create your preferred strategy to achieve your objective. Take this step before you consider the advertising program that complements your marketing strategy and goa
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educator writer advertising executive
Barban, Arnold Melvin was born on September 17, 1932 in San Antonio, Texas, United States. Son of Sam and Ida Dollie (Wolfson) Barban.
Bachelor of Business Administration, University Texas, 1955. Master of Business Administration, University Texas, 1959. Doctor of Philosophy, University Texas, 1964.
Assistant to vice president Joske's of Texas, San Antonio, 1955-1956. Assistant professor University Houston, 1959-1964. From assistant professor to professor in communications University Illinois, Urbana, 1964-1983.
Professor University Texas, Austin, 1983-1987. Professor advertising University Alabama, Tuscaloosa, 1987-2000, chairman advertising and public relations department, 1992-1997, professor emeritus, since 2000. Research professor communications department University Illinois, 1972-1983, head advertising department, 1978-1983.
Consultant Gulf Oil Corporation, Houston, 1962, 64, Farm Research Institute, Urbana, 1965-1983, Department Defense, Fort Sheridan, Illinois, 1984. Consultant editor Grid Public Company, Columbus, Ohio, 1974-1984.
(Marketing Objectives and Strategies Spending advertising ...)
(In six concise, highly readable chapters, "Essentials of ...)
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Consultant Democratic congressional campaign, Champaign, Illinois, 1972. Sergeant United States Army, 1956-1958. Fellow American Academy Advertising (president 1981-1982, Sandy award 1997), Blanco County Library.
(board trustees since 2006).
Married Barbara Marie Fox, June 2, 1955. Children: Polly Gwen, Pamela Florence.