Background
Berger, Arthur Asa was born on January 3, 1933 in Boston, Massachusetts, United States. Son of Simon and Frances (Savel) Berger.
( In this updated Fourth Edition of Media Analysis Techni...)
In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author's own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live.
http://www.amazon.com/gp/product/1412987768/?tag=2022091-20
( In this guide to cultural criticism, Arthur Asa Berger ...)
In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free language, making the book an ideal introductory text. It covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories of semiotics and Marxism. Berger brings cultural criticism to life by making these theories relevant to see students' lives. Illustrating his explanations with excerpts from classic works, Berger gives readers a sense of the style of important thinkers and helps place them in context. There is an extensive bibliography which will be an invaluable resource for those who wish to explore the topics in greater depth.
http://www.amazon.com/gp/product/0803957343/?tag=2022091-20
(Signs in Contemporary Culture is an introduction to the s...)
Signs in Contemporary Culture is an introduction to the science of semiotics. It is unusual in that it has an application for every semiotic concept it discusses so readers can see how semiotics can be applied to many aspects of everyday life.
http://www.amazon.com/gp/product/1502704137/?tag=2022091-20
( The Genius of the Jewish Joke focuses on what is distin...)
The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and Jewish humor. Jewish humor is humor by Jews and about Jews, in whatever medium this humor is found. Jokes are defined as short stories, meant to amuse, with a punch line, though Jewish humor exists in many other forms—riddles, comic definitions, parodies—as well. The book makes a "radical" suggestion about the origin of Jewish humor—namely, that Sarah and Abraham's relation to God, and the name of their son Isaac (which, in Hebrew, means laughter), recognizes a special affinity in Jews for humor. Abraham does not sacrifice Isaac (humor) and, thus, humor and the Jews are linked early in Jewish history. Berger discusses techniques of humor and how they can be used to analyze jokes. He also compares "Old World Jewish Humor"—the humor of the shtetl, with its fabulous schlemiels, schlimazels, schnorrers, and other characters—and "New World Humor"—the humor of Jewish doctors, lawyers, accountants, and other professional types living mostly in the suburbs nowadays. Jewish humor is contrasted with other forms of ethnic humor, such as Polish jokes and Italian American jokes. This humor, in addition to providing pleasure, reveals a great deal about Jewish character and culture and, in addition, the human condition. Now available with a new introduction by the author, The Genius of the Jewish Joke is an entertaining and informative inquiry into Jewish humor that explores its distinctiveness, its unique spirit, and its role in Jewish identity.
http://www.amazon.com/gp/product/1412805538/?tag=2022091-20
(Bibliotheek band / Library binding, Spine damaged/rug bes...)
Bibliotheek band / Library binding, Spine damaged/rug beschadigd, ownership stamp / bibliotheekstempel / / Political history / Engels / English / Anglais / Englisch / paperback / 14 x 22 cm / 160 .pp /
http://www.amazon.com/gp/product/B00BCYB8ZY/?tag=2022091-20
(An introduction to genre analysis, this highly readable v...)
An introduction to genre analysis, this highly readable volume presents key concepts in an accessible manner for undergraduate courses in film, TV, media criticism and cultural studies. The texts are representative of horror, science fiction, spy, classic detective, and tough guy detective genres, and readers may make their own analyses of texts based on the methods explained and the examples offered.
http://www.amazon.com/gp/product/0803947267/?tag=2022091-20
( This volume explores the vast and endlessly growing sub...)
This volume explores the vast and endlessly growing subject of popular culture, mass culture, the public arts, and mass-mediated culture. They cover such varied forms of mass communication as television, the comics, advertising, humor, and fads, foods, and artifacts. Some of the essays have been published in such periodicals as Society magazine. Berger, widely recognized as a leading scholar in the field, continues to shape the thinking of today's scholars.
http://www.amazon.com/gp/product/0878557083/?tag=2022091-20
(Arthur Asa Berger's essential guide to undertaking applie...)
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
http://www.amazon.com/gp/product/0761915370/?tag=2022091-20
( In this entirely sophisticated and scholarly account o...)
In this entirely sophisticated and scholarly account of political culture, Arthur Asa Berger shows how the variety of cultural preferences created the foundations of communication theory. Using the work of Aaron Wildavsky, the author shows how individualism, egalitarianism, collectivism, and fatalism form the basis of culture in complex societies. But more importantly, Berger breaks down the mechanical distinction between mass culture and elite culture, showing how they interpenetrate and cross-over at the level of competitive and hierarchical frames. Agit-Pop suggests that there is an ideological content to popular culture, even though the creators no less than the consumers of that culture are either unaware or dimly aware that they are creating works with an ideological bent. The work takes up in quick order two examples from different areas of the hierarchical, individualist, egalitarian, and fatalist cultures. From football games to the Iran-Contra Hearings, from MTV to the Human Potential Movement, from Max Headroom to humor on the Jews, and from wrestling to The Terminator, Berger takes up his master themes with a deft touch of his own. Weaving in the work of scholars from Emile Durkheim to Aaron Wildavsky, he manages to make each of the chapters very much his own. For those who know the earlier work of this author, the reader will be very much at home; for those new to Berger, the volume will be a joyous revelation. The final three chapters reveal a new and deeper aspect of Berger's work. His interpretation of the earlier materials in terms of the semiotics of power, of textual analysis, or destruction of the media, and finally, an analysis and self-analysis of the larger research agenda of which this work is pivotal, should make this book central to the theoretical construction of popular and political culture. For people working in communications theory, political culture, and the sociology of knowledge, this book is a must; for everyone else, it is a joy.
http://www.amazon.com/gp/product/1412806453/?tag=2022091-20
( Humor permeates every aspect of society and has done so...)
Humor permeates every aspect of society and has done so for thousands of years. People experience it daily through television, newspapers, literature, and contact with others. Rarely do social researchers analyze humor or try to determine what makes it such a dominating force in our lives. The types of jokes a person enjoys contribute significantly to the definition of that person as well as to the character of a given society. Arthur Asa Berger explores these and other related topics in An Anatomy of Humor. He shows how humor can range from the simple pun to complex plots in Elizabethan plays. Berger examines a number of topics—ethnicity, race, gender, politics—each with its own comic dimension. Laughter is beneficial to both our physical and mental health, according to Berger. He discerns a multiplicity of ironies that are intrinsic to the analysis of humor. He discovers as much complexity and ambiguity in a cartoon, such as Mickey Mouse, as he finds in an important piece of literature, such as Huckleberry Finn. An Anatomy of Humor is an intriguing and enjoyable read for people interested in humor and the impact of popular and mass culture on society. It will also be of interest to professionals in communication and psychologists concerned with the creative process.
http://www.amazon.com/gp/product/0765804948/?tag=2022091-20
( The average person in America watches four hours of tel...)
The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the television set. If the attention most people devote to popular culture—listening to the news, watching soap operas, reading the comics—were added up, it would reveal that most people spend an enormous amount of time with popular culture, which becomes, in large measure, their culture. Manufacturing Desire is a study of how the mass media broadcast or spread various popular arts; further, how the media and popular arts play a major role in shaping our everyday lives. The television shows we watch, the movies we see, the radio programs we listen to, and all the comics strips we read influence social behavior. They give us ideas about what is good and evil, about how to solve problems, and about how we should relate to others. If we understand this, says Berger, then the way we think about our media-influenced culture will be far different than if we see popular culture as mindless entertainment. Berger provides an analysis of the way popular culture and the mass media simultaneously reflect and affect various aspects of American culture and society. He examines commercials, television shows, comics, film, humor, and everyday life in terms of what beliefs and values are found in them, what attitudes toward ourselves and our societies are contained in them, how they achieve their effects, and what they reflect about present-day American culture and society. The book begins with a consideration of theoretical matters related to the study of popular culture and the mass media, and focuses on the important contributions of Gilbert Seldes on the subject. Throughout Berger makes use of a number of different perspectives to show how various disciplines, modes of analysis, philosophical positions, and belief systems help people interpret a given text. He concludes with an analysis of the impact mass media have across America, cross-culturally, and internationally. Manufacturing Desire will provide the general reader as well as specialists in communication and information, sociology, and psychology with a better understanding of the effects of mass media and popular culture on contemporary society.
http://www.amazon.com/gp/product/1412807654/?tag=2022091-20
(In this updated Fourth Edition of Media Analysis Techniqu...)
In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media analysis techniques. Written in an accessible style with the author s own creative illustrations, the book walks readers through the four most important methods of analyzing and interpreting our mass mediated culture: semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory. The text coaches students on how to support their media interpretation if they want to convince others that their opinions are worth considering. These methodologies, once learned, will stay with students and have an impact on the way they live. New to this Edition A new chapter on social media: The new chapter demonstrates how to apply time-tested media analysis techniques to the latest media. Many new theories and concepts: New coverage of culture codes, consumer culture, the Frankfurt school, society and semiotics, society and spectacles, and facial expression expand the repertoire of theoretical concepts that can be used in media analysis. Updated statistics on media: The current, relevant statistics encourage students to engage with the material. Key Features Study resources help students practice media analysis: End-of-chapter resources help the reader focus and retain important topics discussed. Vivid applications from popular culture link theory to practice: The applications section offers numerous teaching games and activities that instruct students on how to apply theories and concepts to various kinds of texts. A glossary serves as a ready reference for students: The reader will find descriptions of concepts all in one place.
http://www.amazon.com/gp/product/8132110137/?tag=2022091-20
(In the Fifth Edition of Media Analysis Techniques, auth...)
In the Fifth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clearly written, user-friendly, and hands-on guide to media criticism. He empowers readers to make their own analyses of the media rather than just accepting the interpretations of others. The book first examines four techniques of media interpretation—semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory—that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, the book also includes a comprehensive glossary, study guides, and the author’s own illustrations.
http://www.amazon.com/gp/product/1452261350/?tag=2022091-20
( Arthur Asa Berger elucidates narrative theory and appli...)
Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.
http://www.amazon.com/gp/product/0761903453/?tag=2022091-20
(Just as a distinctive literary voice or style is marked b...)
Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Playwrights, television writers, novelists, cartoonists, and film scriptwriters use many special technical devices to create humor. Just as dramatic writers and novelists use specific devices to craft their work, creators of humorous materials--from the...
http://www.amazon.com/gp/product/B00FKY72HA/?tag=2022091-20
( Just as a distinctive literary voice or style is marked...)
Just as a distinctive literary voice or style is marked by the ease with which it can be parodied, so too can specific aspects of humor be unique. Playwrights, television writers, novelists, cartoonists, and film scriptwriters use many special technical devices to create humor. Just as dramatic writers and novelists use specific devices to craft their work, creators of humorous materials—from the ancient Greeks to today’s stand-up comics—have continued to use certain techniques in order to generate humor. In The Art of Comedy Writing, Arthur Asa Berger argues that there are a relatively limited number of techniques—forty-five in all—that humorists employ. Elaborating upon his prior, in-depth study of humor, An Anatomy of Humor, in which Berger provides a content analysis of humor in all forms—joke books, plays, comic books, novels, short stories, comic verse, and essays—The Art of Comedy Writing goes further. Berger groups each technique into four basic categories: humor involving identity such as burlesque, caricature, mimicry, and stereotype; humor involving logic such as analogy, comparison, and reversal; humor involving language such as puns, wordplay, sarcasm, and satire; and finally, chase, slapstick, and speed, or humor involving action. Berger claims that if you want to know how writers or comedians create humor study and analysis of their humorous works can be immensely insightful. This book is a unique analytical offering for those interested in humor. It provides writers and critics with a sizable repertoire of techniques for use in their own future comic creations. As such, this book will be of interest to people inspired by humor and the creative process—professionals in the comedy field and students of creative writing, comedy, literary humor, communications, broadcast/media, and the humanities.
http://www.amazon.com/gp/product/1412814898/?tag=2022091-20
( This comprehensive resource on mass communication theor...)
This comprehensive resource on mass communication theory is structured around the key conceptual areas of text, audience, media, production and society. Using illustrations from popular genres - particularly film and television - Arthur Asa Berger combines his broad knowledge of the mass communications field with his unique ability to translate difficult theories and models into comprehensible terms and accessible language. He concludes with suggestions for further work and discussion plus an up-to-date bibliography, making this an excellent introduction for students of communication.
http://www.amazon.com/gp/product/0803973578/?tag=2022091-20
(This brief, practical guide illustrates the most common k...)
This brief, practical guide illustrates the most common kinds of business correspondence that a university professor is required to produce and offers useful advice to make these communications as effective as possible. The author also offers general suggestions on effective writing, including brainstorming and collaborating, persuasion, outlining and revising, and designing documents.
http://www.amazon.com/gp/product/0803948239/?tag=2022091-20
(Scripts is a book which provides instruction on writing f...)
Scripts is a book which provides instruction on writing for television and radio broadcasting. Presented in a lively, entertaining style, the book offers a firsthand description of writing editorials, public service announcements, commercials, feature stories, reviews and documentaries. Berger includes a unique section on comedy writing and another on the importance of maintaining a journal. Other sections examine different 'voices' used in writing, common writing errors, grammar and rhetoric.
http://www.amazon.com/gp/product/0803937628/?tag=2022091-20
Broadcast communication educator
Berger, Arthur Asa was born on January 3, 1933 in Boston, Massachusetts, United States. Son of Simon and Frances (Savel) Berger.
Bachelor, University Massachusetts, 1954. Master of Arts, University Iowa, 1956. Doctor of Philosophy, University Minnesota, 1965.
Professor broadcast and electronic communication arts, San Francisco State University, since 1965.
(Schlemiels and schlimazels, Albert Einstein and Jewish mo...)
( Is television a cultural wasteland, or a medium that ha...)
(This brief, practical guide illustrates the most common k...)
(Arthur Asa Berger's essential guide to undertaking applie...)
(Bibliotheek band / Library binding, Spine damaged/rug bes...)
( In this entirely sophisticated and scholarly account o...)
(An introduction to genre analysis, this highly readable v...)
(In the Fifth Edition of Media Analysis Techniques, auth...)
( In this updated Fourth Edition of Media Analysis Techni...)
(In this updated Fourth Edition of Media Analysis Techniqu...)
( The average person in America watches four hours of tel...)
(This book has material dealing with communication theorie...)
( This comprehensive resource on mass communication theor...)
( In this guide to cultural criticism, Arthur Asa Berger ...)
(Just as a distinctive literary voice or style is marked b...)
( Just as a distinctive literary voice or style is marked...)
( This volume explores the vast and endlessly growing sub...)
( Arthur Asa Berger elucidates narrative theory and appli...)
( The Genius of the Jewish Joke focuses on what is distin...)
(Scripts is a book which provides instruction on writing f...)
( Humor permeates every aspect of society and has done so...)
( Humor permeates every aspect of society and has done so...)
(Signs in Contemporary Culture is an introduction to the s...)
(educational pamphlet)
(Brand New. In Stock. Will be shipped from US. Excellent C...)
(Brand New)
With Army of the United States, 1956-1958.
Married Phyllis Wolfson, June 25, 1961. Children: Miriam Frances, Gabriel.