Background
Hughes, Arthur M. was born on April 4, 1928 in New York, United States. Son of Arthur Middleton and Sarah Livingston (Jay) Hughes.
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book
The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
(The "Complete Database Marketer" is totally redrafted to ...)
The "Complete Database Marketer" is totally redrafted to bring it up to date with developments through 1995. Specific updates in this work include: media selection for database marketing; the PC server and the mainframe; hardware and software for database marketing; selling the database to top management; measured marketing in retail chains.
http://www.amazon.com/gp/product/1557388938/?tag=2022091-20
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
( Web-focused strategies for turning a company’s customer...)
Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more. Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book’s data and techniques. This substantially revised third edition features: • A completely new chapter on modeling and appended data • New details on fast-changing Web technologies and marketing • Updated material on prospecting, warehousing, and filtering • In-depth discussion of prospect databases, one of marketing’s newest and most promising innovations
http://www.amazon.com/gp/product/007145750X/?tag=2022091-20
The Complete Database Marketer: Tapping Your Customer Base to Maximize Sales and Increase Profits
(BOOK)
BOOK
http://www.amazon.com/gp/product/1557381925/?tag=2022091-20
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program by Hughes, Arthur (2012) Hardcover
http://www.amazon.com/gp/product/B00RLZTSPA/?tag=2022091-20
Strategic Database Marketing
http://www.amazon.com/gp/product/B007YXMEMI/?tag=2022091-20
The Complete Database Marketer: Tapping Your Customer Base to Maximize Sales and Increase Profits by Hughes, Arthur M. (1991) Hardcover
http://www.amazon.com/gp/product/B00ZY8P50S/?tag=2022091-20
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion)
( Use the latest digital technologies for lifelong custom...)
Use the latest digital technologies for lifelong customers and repeat sales “Arthur Middleton Hughes is database marketing’s Great Explainer. He has a unique gift for taking complex subjects and breaking them down in ways people can easily understand. This is the most approachable book I have ever read on the subject.” ―Ken Magill, Publisher, The Magill Report “Strategic Database Marketing is a must-read for anyone in CRM or e-mail marketing. The Customer Lifetime Value information and formula is critical to utilize. Arthur’s information makes it easy to update with your e-mail metrics and improve KPIs to know the success of each marketing program.” ―David Horwedel, eCRM Program Manager, Dell “Arthur Hughes is truly a direct marketing database guru. This edition of Strategic Database Marketing is a must-read for any marketer in today’s ever-changing environment.” ―Vicki Updike, President, Miles Kimball Company “Strategic Database Marketing objectively challenges the very way we go about using our data and where we should be going in the future. It is an important, informative, and enjoyable read.” ―Matt Edgar, Founder, Global Marketing Alliance and publisher of Direct Marketing International “Strategic Database Marketing provides the fundamentals of consumer data management that every marketer should know. Arthur’s insight into utilizing e-mail and social media both as a data source and communication medium is key to creating the highly relevant and targeted messaging that today’s consumers demand.” ―Angela Sanchez, Sr. Director of Marketing, Universal Music Group “Arthur Hughes describes how smart marketers amass the mounds of valuable customer data accumulated by their company, find common characteristics among those individuals, and then suggest a product or service that customers will be eager to purchase-even before they know they want to buy it.” ―Kathryn Kiritsis, Director Online Marketing, Avis Budget Group “Read this book if you are looking to make sense of the complexities of database marketing in the digital world. Mr. Hughes has produced a tour de force.” ―Steve Cobden, CMO, Thompson & Company of Tampa, Inc. “I have learned so much from Arthur Hughes over the years! This book is no exception. He continues not only to address theory, but also offer practical, measurable application.” ―Sue Coakley, Sr. Director, Customer Contact Strategy, Yahoo! About the Book: Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities―and this thoroughly updated new edition has everything you need to seize them all. Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them. Completely revised and updated, this new edition covers all the foundational database marketing principles and practices, including: • Lifetime value (LTV) • Building profits with recency and frequency • The off-e-mail sales multiplier • Customer and subscriber acquisition • Monetary (RFM) analysis • Expanding retail store traffic • Customer segmentation • Analytics and modeling • Loyalty marketing • Measuring the impact of social media • Testing and control groups • Business-to-business database marketing All quizzes, forms, strategies, charts, and graphs are available online for instant reference and downloads. The book also enables you to calculate the lifetime value of your subscribers and customers and sample online databases to quantify your efforts. The personal customer information stored in your company’s database files provides you with a unique and valuable competitive advantage. But are you using that information productively? Is your data difficult if not impossible for frontline employees to access when needed? Strategic Database Marketing, Fourth Edition, is a one-stop resource for making the best possible use of database marketing to meet your strategic goals while keeping up with the changing nature of the market.
http://www.amazon.com/gp/product/0071773487/?tag=2022091-20
The Complete Database Marketer
http://www.amazon.com/gp/product/B004GFJ0FG/?tag=2022091-20
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program by Arthur M. Hughes (2000) Hardcover
http://www.amazon.com/gp/product/B010WFM3ZC/?tag=2022091-20
- The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database 2nd edition by Hughes, Arthur (1995) Hardcover
- Strategic Database Marketing
- Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program by Arthur M. Hughes (2000-05-16)
- Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program by Arthur Hughes (2005-08-26)
Arthur M. Hughes
Edit Profilemarketing executive economics educator
Education
AB, Princeton University, 1950. Master of Public Affairs, Princeton University, 1952.
Career
Management analyst, Agency for International Development, Washington, 1952-1960; director management, Agency for International Development, Washington, 1960-1970; director economics anlysis, United States Treasurer, Washington, 1971-1982; president, Datamatics, Washington, 1982-1986; executive vice president, American College of Surgeons, Inc., Kensington, Maryland., since 1986; assistant professor in economics, U. Maryland, College Pk., since 1965. Conductor two-day seminars on database marketing York University, Toronto, Database Marketing Institute, Arlington, Virginia. Lectr on marketing.
Achievements
Works
book
-
Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
( Web-focused strategies for turning a company’s customer...)
-
Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program (Marketing/Sales/Advertising & Promotion)
( Use the latest digital technologies for lifelong custom...)
-
The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database
(The "Complete Database Marketer" is totally redrafted to ...)
-
The Complete Database Marketer: Tapping Your Customer Base to Maximize Sales and Increase Profits
(BOOK)
- The Complete Database Marketer: Second Generation Strategies and Techniques for Tapping the Power of Your Customer Database 2nd edition by Hughes, Arthur (1995) Hardcover
- Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program by Hughes, Arthur (2012) Hardcover
- Strategic Database Marketing
- The Complete Database Marketer: Tapping Your Customer Base to Maximize Sales and Increase Profits by Hughes, Arthur M. (1991) Hardcover
- Strategic Database Marketing
- The Complete Database Marketer
- Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program by Arthur M. Hughes (2000) Hardcover
- Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program by Arthur M. Hughes (2000-05-16)
- Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program by Arthur Hughes (2005-08-26)
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program
Membership
President Fairfax Unitarian Church, Oakton, Virginia, 1960-1962, board directors Northern Virginia Fair Housing, Washington, 1963-1968. Served to ETM third class United States Navy, 1945-1946.
Interests
Connections
Married Nancy Folsom Wedger, January 20, 1950 (divorced Jan 1976). Married Helena Errazuriz Guzman, April 17, 1976. Children: Lydia, Robin, David, Bill.
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Born
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Nationality
American -
Political Party
Republican
Education
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1950
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1952
Career
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1952 - 1960
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1965
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1971 - 1982
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1982 - 1986
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1986