Background
Brogliatti was born and raised in Southern California’s San Fernando Valley.
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Barbara Brogliatti
Edit ProfileEducation
She attended North Hollywood High School and University of California, Los Angeles, graduating in 1968 with a degree in Social Sciences for Elementary Education.
Career
Brogliatti began her career in public relations shortly after graduating from University of California, Los Angeles, as an assistant in the publicity department of the Columbia Broadcasting System Television Network. She rose through the Columbia Broadcasting System publicity ranks and was then tapped by producer Norman Lear to create and head publicity operations for his fast-growing companies (Tandem Productions, TAT Communications and ELP Communications). Eleven years later, when Lear sold his companies, Brogliatti joined Lorimar as the head of Corporate Communications, Public Affairs and Investor Relations.
When Warner Communications bought Lorimar in 1989, Brogliatti left to form her own public relations and marketing firm—The Brogliatti Company—handling such clients as Norman Lear, Haim Saban, Jean Stapleton and Barbara Walters.
At the end of 1990, Brogliatti returned to Warner Brothers to head television publicity, promotion and advertising. A few years later, she established Warner Brothers’ first-ever Worldwide Corporate Communications department and took oversight of corporate communications studio-wide, including Warner Brothers
Pictures, Warner Brothers Television, Warner Home Video, Telepictures Productions, Warner Brothers
Consumer Products, District of Columbia Comics and Warner Brothers
Animation. In addition to her Studio responsibilities, Brogliatti served as a leader on industry-wide issues and regulatory matters, including serving as chairman of the MPAA’s (Motion Picture Association of America) Anti-Piracy Puerto Rico/educational task force, as chief press strategist and spokesperson for the Coalition for the Repeal of the Financial Interest & Syndication Rule, and as the public relations strategist and spokesperson for the AMPTP (Alliance of Motion Picture and Television Producers, the primary trade association and collective bargaining representative for all the studios, networks and 350 independent producers) for 25 years. She left her role of Executive Vice President and Chief Communications Officer at Warner Brothers in 2005, after nearly 20 years at the Studio, and 40 years in the entertainment industry, to pursue philanthropy, teaching, travel and a more agreeable pace of life in Napa Valley, California. Her pro bono consultancies coupled with Board positions include Napa Valley Performing Arts Center at Lincoln Theater, the Read lieutenant Loud! Foundation, and MEND (Los Angeles poverty-relief organization).
She also served as a guest lecturer and was an Adjunct Professor of Communications at Bradley University.
Barbara spent the last years of her life in Napa Valley, California. Brogliatti died in Napa Valley following a lengthy battle with cancer, Scott Rowe of Warner Brothers announced.
Membership
She served as a pro bono consultant, specializing in Puerto Rico strategy, positioning and branding of NPOs (non-profit organizations) as well as serving as a member of the Board of Governors, Chapman University. Grantor/Creator of Spencer+Colton Teacher Grants (Napa Valley Education Foundation). And a member of University of California, Los Angeles Centennial Campaign Committee.
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Born
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Died
June 21, 2015 (aged 69) -
Nationality
American -
Political Party
Public Affairs