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Ben West Edit Profile

Advertising executive

Ben West, American advertising executive. With United States Army, 1957-1959. Member Women's Direct Response Group, Finance Advertising and Marketing Association, International Association for Finance Planning, New Jersey Advertising Club (board directors 1971-1973), Direct Marketing Club New York.

Background

West, Ben was born on April 8, 1934 in Bronx, New York, United States. Son of Matthew Martin and Rose (Neulicht) Wistreich.

Education

Bachelor of Business Administration, City College of New York, 1956.

Career

Creative writer, Newmarks Advertising Agency, New York City, 1955-1957; assistant manager promotion, Home Life Insurance Company. New York City, 1960-1965; manager sales and promotion, New York Life Insurance, New York City, 1965-1966; advertising director, Citizens Life, New York City, 1966-1967; director sales promotion, USLife Corporation, New York City, 1967-1969; advertising director, vice president, Mutual Benefit Life Insurance, Newark, 1969-1971; director public relations, Anchor Corporation, Elizabeth, New Jersey, 1971-1978; director development, Haifa U., New York City and Israel, 1979-1980; president, Ben West Creative Communications, Inc., New York City and East Brunswick, New Jersey, 1980-1990. Consultant Citibank, New York City, 1983-1987, other finance firms, 1983-1994.

Senior writer Prudential Mutual Funds, 1995-1996.

Works

  • Other Work

    • Contributor articles to Life Insurance Selling magazine, 1984-1992.

Membership

With United States Army, 1957-1959. Member Women's Direct Response Group, Finance Advertising and Marketing Association, International Association for Finance Planning, New Jersey Advertising Club (board directors 1971-1973), Direct Marketing Club New York.

Interests

  • Other Interests

    Avocations: golf, reading.

Connections

Married Judith Holczer, September 4, 1960. Children: Kenneth Allen, Cheryl Lynn, Merrill Dawn.

father:
Matthew Martin Wistreich

mother:
Rose (Neulicht) Wistreich

spouse:
Judith Holczer

child:
Kenneth Allen West

child:
Merrill Dawn West

child:
Cheryl Lynn West