Background
Rosenbloom, Bert was born on February 2, 1944 in Philadelphia, Pennsylvania, United States. Son of Max and Dora (Cohen) Rosenbloom.
http://www.amazon.com/gp/product/0324390874/?tag=2022091-20
(Here is the first book to examine direct selling--the dis...)
Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the present decade, direct selling accounted for $12 billion in sales volume produced by almost five million independent direct salespeople. In this fundamental resource, leading authorities who have spent years studying direct selling channels provide in-depth insights, analyses, and research findings on such key topics as customer response patterns, sales motivation, personal selling methods, minority participation, multinational direct selling, and directions for future research in direct selling. This marketing channel continues to thrive and grow and Direct Selling Channels prepares readers for the challenges of the twenty-first century by providing the latest and most in-depth thought, analysis, and research on direct selling that is not available from any other source. The breadth and depth of coverage of direct selling found in this volume will help readers gain knowledge, insight, and practical wisdom about an area of marketing where superficial, stereotypical myths have so often been passed off as truth. The material presented is directly relevant to both long-range strategic planning and day-to-day management issues so it can be put to immediate use for managing direct selling channels more effectively. Direct Selling Channels represents the state-of-the-art thought and research in this area. Reader’s understanding of direct selling channels will be enriched by chapters that explore: • the salient issues facing direct selling today • research findings on consumers’attitudes toward direct selling methods • the reasons why people become direct salespeople • innovative concepts such as trust-based relationship selling • the relationship between sex-role self concept and sales performance • how to identify international markets for new products sold through direct selling channels
http://www.amazon.com/gp/product/1560244461/?tag=2022091-20
(Marketing Channels: A Management View, a market leader, i...)
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
http://www.amazon.com/gp/product/0324316984/?tag=2022091-20
marketing educator consultant writer
Rosenbloom, Bert was born on February 2, 1944 in Philadelphia, Pennsylvania, United States. Son of Max and Dora (Cohen) Rosenbloom.
Bachelor of Science, Temple University, 1966. Master of Business Administration, Temple University, 1968. Doctor of Philosophy, Temple University, 1974.
Instructor marketing Rider College, Trenton, New Jersey, 1968-1972, assistant professor, 1972-1974. Assistant professor marketing Baruch College City University of New York, 1974-1976. Associate professor Drexel University, Philadelphia, 1976-1980, professor, 1980-1985, G. Behrens Ulrich professor marketing, 1985-1998, associate dean graduate programs, 1994-1997, Rauth chair electronic commerce management, 1999—2005, Rauth professor marketing management, since 2005.
External examiner Trinity College, University Dublin, since 2008. Visiting scholar Higher School Commerce Paris, 1993. Consultant editor marketing Random House, New York City, since 1977.
Executive director Safe Guard Science E-Commerce Management Center, 1999-2000, senior research fellow, since 2000. Consultant in field; board directors Reality Landscaping Corporation, McKee Real Estate Development Corporation, RESHARE Corporation. Visiting distinguished professor Hannon University, Japan, 2000.
Visiting distinguished scholar University St. Gallen, 2000. Distinguished visiting fellow Sogang University, Korea, 2001. Board directors Reshare Corporation, since 2004.
Member advisory board Duttweiler Institute Marketing and Retailing.
(Here is the first book to examine direct selling--the dis...)
(Marketing Channels: A Management View, a market leader, i...)
Member E-Commerce Commission, Mayor Philadelphia, since 1999. Fellow Academy Marketing Science (board governors 1978-1989). Member International Management Development Association (president 1992-1994), American Marketing Association (vice president Philadelphia chapter 1978-1979), Beta Gamma Sigma.
Married Pearl Friedman, August 18, 1968. Children: Jack Alan, Robyn.
