Career
He works and lives in Minneapolis, Minnesota. A graduate of Carleton College, Hillsman worked for various ad agencies until founding his own, North Woods Advertising, in 1985. In 1993, Hillsman handled Sharon Sayles Belton"s successful campaign to become mayor of Minneapolis, Minnesota.
In the Spring 2002 semester, Hillsman was Resident Fellow at Harvard University"s Kennedy School of Government.
He has been profiled on Adweek, The Christian Science Monitor and Slate.