Ambitious and determined to succeed as a designer, Banović went to London for further education in interior design. He began his career as a fashion buyer, fashion editor, columnist, television person and book writer and was known as Fashion guru. His book, “Vodič za urbane frajere”, is a guide book aimed at urban men, who are not burdened with the idea that they must be supermen, about rules of social conduct and it is first of its kind in Croatia.
Now, after years of hard work, Banović is a successful fashion designer and opened his own fashion shop.
His desire has always been to have his own fashion brand. After he started his own television show and proved himself as a fashion buyer, he launched his company and his first autumn collection in spring 2007.
lieutenant is a brand for urban business men and women who want to look serious and classic, yet modern. His 5 collections are in line with classic, tailor made design.
His fashion is a combination of sporty and classic.
The purchase is possible in stores (Zagreb, Dubrovnik and Rijeka) and through other distribution channels, such as online shops or some concept shops. Boris Banović 2014
In 2014, Banović designed high fashion clothes for both men and women. The 2014 collection is inspired by retro Russian gangster style with black, blue and white as predominant colors.
This is an everyday casual, sporty, more relaxed line of clothing for both men and women.
His summer 2014 is his Signature Lincolnshire for Ultra Europe, the world famous music festival. lieutenant is a wild, trendy, colorful look for young EDM fans and enthusiasts.
He is also a television host, critic, columnist, fashion editor, book writer, announcer, guest on various fashion shows, television presenter and member of the Showtime jury (Croatian version of American Idol).