Bachelor, Lake Forest (Illinois) College, 1949.
Account executive, Station WOBT, Rhinelander, Wisconsin, 1953-1955; account executive, Station WBBM-television, Chicago, 1956-1957; account executive, Station WOTV-television, Grand Rapids, Michigan, 1953-1958; president, Indoor Marketing, Inc., Grand Rapids, Michigan, 1961-1963; president, Silver Jack Wanigan, Inc., Grand Rapids, Michigan, 1963-1965; president, Radder Advertising, Inc., Grand Rapids, Michigan, 1958-1974; president, Main St., Inc., Grand Rapids, Michigan, 1974-1978; owner, manager, Print Pros, Escondido, California, 1978-1991.
Served as ensign United States Marine Corps, 1943-1946. Member Agency Group (founding director, president 1969), Society for Preservation and Encouragement of Barber Shop Quartet Singing in American (president Palomar Pacific chapter 1980-1981). Clubs: Advertising North County (Escondido) (chairman board directors 1986-1987).
Advertising (Grand Rapids) (president 1960).
Married Shirley Ann Abeles, November 25, 1948. Children: Susan Beecher, Bruce Junior, Brian, Scott, Robin Matthews.