Education
He graduated from Queen"s in 1986 with a BScH in life sciences – later returning to earn his Master of Business Administration in marketing.
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Bryan Pearson
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To earn money on the side, he ran his own small businesses, painting houses and the like, and subsequently developed an interest in entrepreneurialism. The new business interest ultimately prompted Pearson to change his major. Pearson began his career as a product manager for Quaker Oats in 1988.
He then served as a channel marketing manager at Alias before joining current company LoyaltyOne in 1992.
Pearson started his 20-year tenure with the company as a director of sponsor marketing at Associated Independent Recording MILES, Canada"s largest coalition loyalty program He then worked as vice president of sponsor management for the program before eventually becoming Associated Independent Recording MILES president
In this role, Pearson oversaw the development and execution of loyalty and database marketing strategies that build long-term, interactive and value-added relationships with Associated Independent Recording MILES customers. Today, Pearson serves as the Chief Executive Officer and president of LoyaltyOne and also functions as the president of Alliance Data Loyalty Services.
He is a highly regarded expert on enterprise loyalty, retail marketing, coalition marketing and customer relationship management and has been quoted in more than 150 news outlets including The Wall Street Journal, Forbes, BusinessWeek, the Los Angeles Times, Microsoft and National Broadcasting Company and the Atlanta Journal-Constitution.
Pearson is also a regular contributor to COLLOQUY, a loyalty marketing publication owned by LoyaltyOne, at which he also serves on the editorial board. He is also a regular columnist for Fast Company.
