Background
Carl Hamilton was born on May 17, 1956, in Sollefteå, Västernorrland County, Angermanland, Sweden. He is the son of Henning Hamilton and Elisabeth Ulff.
(This book is the "official story" of how Absolut Vodka ca...)
This book is the "official story" of how Absolut Vodka came to be. Carl Hamilton found that publishing this book in Swedish would cost him his job at a prestigious economics institute. When he published an expanded version of a research project based on a research project commissioned by the liquor company, Vin and Spirit, he lost his job at the Stockholm School of Economics. His book credits Absolut's huge popularity to the "little guys" rather than to the suits at large ad agencies. This book is the Liar's Poker of marketing, revealing the sordid stories behind the official one.
https://www.amazon.com/dp/1587990024/ref=sr_1_1?dchild=1&keywords=Absolut%3A+Biography+of+a+Bottle&qid=1599658426&s=books&sr=1-1
1994
Carl Hamilton was born on May 17, 1956, in Sollefteå, Västernorrland County, Angermanland, Sweden. He is the son of Henning Hamilton and Elisabeth Ulff.
Carl Hamilton holds a degree in business administration.
Carl Hamilton was the editor of the Rödluvan magazine in the early 1980s, published by the Maoist Red Youth. He is a columnist at Aftonbladet and has been a presenter on both Swedish Television and TV 8. He is a working chairman of Piratförlaget and a board member of Pocketförlaget.
Hamilton became intrigued by the story of Absolut vodka while researching business ethics. Behind the official story of a prominent advertising firm successfully marketing a worthy product, Hamilton discovered the strange tale of a marketing campaign designed to sell a bottle, with the contents invented almost as an afterthought. He tells that story in Absolut: Biography of a Bottle. His previous works include the life story of Egyptian born industrialist Refaat El-Sayed and several collections of essays.
(This book is the "official story" of how Absolut Vodka ca...)
1994In 2001 Carl Hamilton married Susanne Hamilton, a publisher.