Background
Koekemoer, Carl Lodewicus was born on June 8, 1948 in Pretoria, South Africa. Son of Petrus Philippus and Olga Koekemoer.
(When you integrate the tools of promotional strategy such...)
When you integrate the tools of promotional strategy such as: advertising; personal selling; sales promotion; direct marketing; and public relations, you build a powerful communications strategy. This text covers all aspects of the promotional mix. Written for the Institute of Marketing Management's (IMM) course in Marketing Communications it integrates a practical approach with late 20th century theory.
http://www.amazon.com/gp/product/0702143707/?tag=2022091-20
university official business consultant
Koekemoer, Carl Lodewicus was born on June 8, 1948 in Pretoria, South Africa. Son of Petrus Philippus and Olga Koekemoer.
Bachelor Commerce, University Pretoria, 1969. Master of Business Administration, University Pretoria, 1971. Doctor of Philosophy, Rhodes University, South Africa, 1976.
Bachelor Commerce with honours, Rand Afrikaans University, Johannesburg, South Africa, 1978.
Economics researcher South African Department Commerce, Pretoria, 1969-1970. Market research manager Market Research Africa (Pty) Ltd., Johannesburg, South Africa, 1971-1972. Account director VZ division Otm, 1972-1973.
Director market research De V & S division Young & Rubicam, Cape Town, South Africa, 1973-1975. Senior lecturer Fort Hare University, Alice, 1975-1976, Rand Afrikaans University, Johannesburg, 1977-1978. Deputy managing director Mortimer Tiley Group division BDO International (Barton, Durstine & Osborn) and Batten Company, 1979-1986.
Professor University Pretoria, 1986-1990. Senior lecturer Rand Afrikaans University, Johannesburg, 1977-1978, chairman, director department business management, 1990-1995, director school for development of business leaders, 1995-2000. Owner Checklist Marketing Consultant, since 1986.
Visiting professor University North Carolina Kenan Flagler Business School, Chapel Hill, 1991. Visiting professor distinguished lecturer series California State University, 1996. Managing director Association of Advertising Agencies School Advertising, since 1999.
(When you integrate the tools of promotional strategy such...)
Member American Automobile Association (executive committee since 1999), Association Advertising Agencies.
Married Annette Moelich, November 9, 1974. Children: Minette, Carlé, Lize-Marie.