Background
Hackley, Carol Ann was born on March 20, 1940 in Sacramento. Daughter of Charles Peter and Alice Marian (Schmidt) Cusick.
( “Wordsmiths are craftsmen, who, like goldsmiths and sil...)
“Wordsmiths are craftsmen, who, like goldsmiths and silversmiths, create works of real utility. Goldsmiths and silversmiths use precious metals. Wordsmiths use words. In either case, when it’s done well, it’s pure artistry.” –Foreword WORDSMITHING explains the how and why of writing for public relations from the perspective of a world-class professional and a noted academic. It covers the basic forms of writing for public relations, from the five types of news releases to briefing papers and story pitches, and gives step-by-step instruction on how to write each of them. Equally important, it explains how and when to use each form. All the basics are covered, from handling clearances to creating the most effective distribution channels. WORDSMITHING is ideal as a basic text for students in college public relations classes, or as a reference work for professionals already in the field, particularly those in the early years of their careers. The text is reader-friendly, written in a conversational tone that is easy to read, understand, and remember. It also carries a set of interactive CD exercises that lets readers compare their solutions to the exercises with those of the authors. The authors of WORDSMITHING understand that one of the most effective ways to learn how to “write is to write a lot, write some more, and then rewrite what you’ve written.” In that spirit, the book contains exercises at the end of each chapter to provide experience with this very necessary practice. And, as the other way to learn to write is by reading a lot, the text also offers some suggested readings.
http://www.amazon.com/gp/product/0558526446/?tag=2022091-20
educator consultant public relations director
Hackley, Carol Ann was born on March 20, 1940 in Sacramento. Daughter of Charles Peter and Alice Marian (Schmidt) Cusick.
Bachelor, California State University, Sacramento, 1961. Master of Arts, Ohio State University, 1984. Doctor of Philosophy, Ohio State University, 1985.
Public relations director, teacher Lincoln Unified Schools, Stockton, California, 1961-1963. Advertising promotion copy writer, columnist Hawaii Newspaper Agency, Legislation Bureau, Honolulu Star-Bulletin, 1964. Instructor University Nebraska, Lincoln, 1964-1966, Ohio State University, Columbus, 1972-1980, 82-85.
Executive director Journal Association Ohio Schools, 1974-1980, 82-85. Assistant professor University Hawaii, Manoa, 1980—1982. Professor public relations communications department University Pacific, Stockton, since 1985, chair communications department, 1992-1994, intern coordinator, 1985—2006, experiential education director communications department, since 2006, director marketing & University relations, 1997—1998, adjunct professor, Benerd School Education, since 2006.
Public relations consultant Hackley Ent. Inc., since 1995; owner, public relations and senior consultant Pacific Public Relations, since 1999. Public relations consultant Hall & Hall Prescriptive Public Relations, Stockton, 1987—1991.
Professor-in-residence Edelman Public Relations Worldwide, Syndey, London, San Francisco, 1990—1992.
( “Wordsmiths are craftsmen, who, like goldsmiths and sil...)
Chairman board directors Mountain Valley Multiple Sclerosis, Stockton, 1989—1991. Public relations director, secretary Battleship Iowa Museum Memorial Foundation, 2006—2007. Fellow: College Fellows, Public Relations Society of America (vice president Oakland/East Bay chapter 1994, educators section, international section, member international public relations executive committee 1995, delegate national assembly 1995-1997, president-elect 1997, president 1998, delegate national assembly 2001-2003, ethics officer 2001-2003, delegate national assembly 2006, National Paul M. Lund Public Service award 2006).
Member: Public Relations Round Table (San Francisco), Association Education Journalism and Mass Communications, International Communications Association, Stockton Chamber of Commerce (education task force 1996-1999), Navy League United States (life. President Stockton council 1997-1998, chair national public affairs committee 1997-1999, national director since 1997, national vice president public relations 2001-2002, member steering committee special advisory public relations 2003-2004, member Puerto Vallarta council, president ambassador to Mexico 2003-2005, national vice president public relations 2004-2005, Pacific Central region vice president Puerto Rico 2005-2006, president Stockton council 2006-2008, chair, International Council Committee since 2007, charter member, fleet admiral nimitz council, Texas 2008, National President award 2004).
Married William E. Hall, September 1, 1966 (deceased August 1991). Children: Kevin Dennis Hall, Kimberlee Marian Hall Floyd. Married T. Cole Hackley, April 10, 1993.