Background
Vipperman, Carol Faye was born on February 24, 1948 in Renton, Washington, District of Columbia, United States. Daughter of James Riley and Lydia Bobbyette (Caldwell) Vipperman.
- Photos
- Works
- Photos
- Works
book
Marketing Your Service (Marketing Your Service (W/CD))
(Service businesses today face stiff competition. Nine out...)
Service businesses today face stiff competition. Nine out of ten new businesses are in the service sector. But most owners of service businesses are inexperienced in marketing and unsure how to promote themselves. Accountants and lawyers, hairstylists and health-club owners alike need to understand the distinctive nature of marketing a service, and each must devise a custom-made strategy to succeed. This book explains how to develop a marketing plan that will work for any service business.The authors have provided over 30 worksheets to help develop a business's own specific marketing plan based on the program they describe. The book answers the following questions and more:- How does marketing a service differ from marketing a product?- Where can you find information about potential clients?- What should you know about your competition?- How to establish desirable and realistic goals- What strategies for pricing and promotion work best?The service sector is one of the fastest growing sectors of the economy today. From hair salons to law firms, the service sector in the US includes over 1 million establishments!This book will interest new entrepreneurs, small business managers, lawyers, dentists, massage therapists, hair stylists - anyone currently running a service business or just thinking of it.
http://www.amazon.com/gp/product/155180395X/?tag=2022091-20
Carol Faye Vipperman
Edit Profile
Carol Faye Vipperman, American marketing consultant. Member of Greater Seattle Chamber of C. (vice chairman 1984-1986, board trustees), Women Business Owners (co-founder 1979-1980), International Transactional Analysis Association (certified member since 1982), Sales & Marketing Executives (president 1980-1981), Travellarians 1974-1975, Rainier, Seattle.
Education
Bachelor, University Washington, 1970.
Career
Service representative Liberty Mutual Insurance Company, Seattle, 1970—1972. Group sales manager John A. Tetley Company, 1972—1976. Regional sales manager Harrison Hotel, 1976—1978.
President Carol Vipperman Inc., since 1978. Board advisers Northern Sun Inc., Lynnwood, 1983—1984, W.I.S.E., Bellevue, 1984—1985. Member marketing advisory board Seattle Office Deloitte Haskins & Sells.
Member editorial board Journal Personal Selling & Sales Management. Board directors Alki Foundation, Seattle, 1984, Seattle Enterprise Center. Advisory Seattle Children's Home, 1984.
Chairman Washington State Small Business Improvement Council, since 1986. Participant White House Conference Small Business, 1986. Member advisory board Sound Savings & Loan, Washington State Commission Efficiency and Accountablity Government.
Member tourism industry accessment council, 1988—1989. Board trustees Evergreen State College.
Achievements
Works
book
-
Marketing Your Service (Marketing Your Service (W/CD))
(Service businesses today face stiff competition. Nine out...)
-
Marketing Your Service (Marketing Your Service (W/CD))
Membership
Member of Greater Seattle Chamber of C. (vice chairman 1984-1986, board trustees), Women Business Owners (co-founder 1979-1980), International Transactional Analysis Association (certified member since 1982), Sales & Marketing Executives (president 1980-1981), Travellarians 1974-1975, Rainier, Seattle.
Connections
Education
-
1970
Career
-
1970 - 1972
-
1972 - 1976
-
1976 - 1978
-
1978
-
1983 - 1984
-
1984 - 1985