Education
University of Michigan.
University of Michigan.
After graduating from University of Michigan, Jones went on to work for advertising agencies such as J. Walter Thompson and BDO (Barton, Durstine & Osborn) and Batten Co.. Jones later went on to found agencies that specialized in minority advertising, making her among the first to do southern She helped found Caroline Jones Advertising, Zebra Associates, and Mingo-Jones, these were among the first agencies to created by primarily African American executives and also among the first to focus on minority advertising. Clients of Caroline Jones Advertising included American Express, the National Urban League, and Miller High In 1979, her agency developed the slogan "We Do Chicken Right!" for Kentucky Fried Chicken (now Kentucky Fried Chicken).