Education
Raised with three other siblings near Andover in Hampshire, Kidston was educated at a number of English boarding schools, before moving to London aged 18.
Raised with three other siblings near Andover in Hampshire, Kidston was educated at a number of English boarding schools, before moving to London aged 18.
She is particularly known for her nostalgic floral patterns and has also published a number of books Kidston"s grandfather Glen Kidston was a successful racing driver for Bentley in the 1920s, who was married to Nancie, Samantha Cameron"s paternal grandmother. She was employed by socialite Nicky Haslam before setting up an interiors business with a friend, then opening her own shop.
Kidston opened her first shop in London"s Holland Park in 1993, selling hand-embroidered tea-towels and brightly renovated furniture.
She later described it as a "glorified junk shop". By the end of 2013, she had 136 outlets, including a flagship store on Piccadilly next to Fortnum & Mason and four stores in China.
Appearing on British Broadcasting Corporation Radio 4"s Desert Island Discs programme, Kidston described her shops as provoking a "Marmite reaction": "People either love it and want a little bit of it very much, or want to stab us.". In 2010, she sold a majority stake of the company to private equity investors TA Associates, retaining a minority stake and remaining the company"s Creative Director.
Prince George of Cambridge wore one of her outfits, which quickly sold out.
Collaborations
Kidston has worked with Milletts to design tents (2005-2006), Nokia/ Carphone Warehouse mobile phones (2006), and Roberts radios (2005 onwards). In 2008, she collaborated with Tesco to produce shopping bags made from plastic bottles, which were sold to raise almost £500,000 for Marie Curie Cancer Care and saved about six million plastic bottles from landfill.