Chalerm is the oldest son of late Red Bull co-founder Chaleo Yoovidhya who passed away in March, leaving heirs a vast estate based on his 49% stake in iconic drinks brand Red Bull as well as interests in hospitals, real estate and sports teams.
Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya founded Red Bull GmbH in 1984. Each partner received a 49 percent stake in the company, with the remaining 2 percent stake going to Chaleo's son Chalerm. In terms of market share, Red Bull is the highest-selling energy drink in the world (5.6 billion cans sold in 2014).
According to business records Chalerm Yoovidhya held a position of the director of Red Bull Company Limited as well as a position of the director of Siam Winery Limited which was established in 1986 by Chalerm with a strong vision to offer consumers wine as a healthy alcoholic drink.