Background
Lucas, Darrell Blaine was born on September 26, 1902 in Greene, Iowa, United States. Son of Leonard and Ursula (Whitten) Lucas.
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book
Advertising Psychology And Research
(Book by Lucas, Darrell Blaine, Britt, Steuart Henderson)
Book by Lucas, Darrell Blaine, Britt, Steuart Henderson
http://www.amazon.com/gp/product/1258012367/?tag=2022091-20
Darrell Blaine Lucas
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Darrell Blaine Lucas, American marketing educator. Member Life magazine committee continuing study magazine audiences, 1938-1941; member joint committee measurement public opinion, attitudes and consumer wants National Research Council-Social Science Research Council,1945-1954; Fellow American Psychological Association; member American Marketing Association, Dutch Treat.
Education
Bachelor of Science, Iowa State University, 1922. Master of Science, Iowa State University, 1923. Doctor of Philosophy, New York University, 1928.
Career
Assistant agricultural engineer Rutgers University, 1923—1924, instructor, 1924—1927, assistant professor, 1927—1929. Associate professor psychology Iowa State University, 1929—1930. Associate professor marketing New York University, 1930—1942, professor, from 1942, chairman department marketing, 1950—1961, 1965—1968.
Chairman marketing Area Graduate School Business Administration, 1964—1968. Joint chairman marketing Schools Business, 1965—1968. Technical director Advertising Research Foundation, 1944—1959.
Research council Batten, Barton, Durstine & Osborn, 1943—1968, A.C. Nielsen Company, 1959—1964. Co-inventor (with J. B. Davidson) of automatic plow. Originator controlled recognition method for measuring magazine advertising audiences Life and Sat.
Eve. Post, first applied surveys of Colliers', 1941. Member life magazine committee continuing study magazine audiences, 1938—1941. Member joint committee measurement public opinion National Research Council-Social Science Research Council, attitudes and consumer wants, 1945—1954.
Director Psychological Corporation, 1944—1947. President Market Research Council New York, 1943—1944. Advertising research consultant, 1932—1978.
Designated leader marketing Journal Marketing, 1971.
Achievements
Works
book
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Advertising Psychology And Research
(Book by Lucas, Darrell Blaine, Britt, Steuart Henderson)
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Advertising Psychology And Research
Membership
Member Life magazine committee continuing study magazine audiences, 1938-1941. Member joint committee measurement public opinion, attitudes and consumer wants National Research Council-Social Science Research Council,1945-1954. Fellow American Psychological Association.
Member American Marketing Association, Dutch Treat.
Connections
Married Dorothy Carl, December 24, 1924. 1 child Ann Harriet Lucas Eustace.
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Born
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Died
September 29, 1995 (aged 93) -
Nationality
American -
Religion
Presbyterian -
Political Party
Republican
Education
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1922
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1923
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1928
Career
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1929 - 1930
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1932 - 1978
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1941
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1943 - 1944
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1943 - 1968
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1944 - 1959
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1944 - 1947
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1945 - 1954
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1950 - 1961
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1959 - 1964
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1964 - 1968
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1965 - 1968
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1965 - 1968
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1971
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