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David Silverstone Edit Profile

Advertising executive

David Silverstone, American advertising executive. Developer of pioneer system for defining television marketing areas (1968), measuring consumer need states (1975), consumer language of product benefits (1978), global studies of business to business marketing (1981), consumer products (1988), and global brand tracking systems (1989-1990).

Background

Silverstone, David was born on September 21, 1932 in New York City.

Education

Graduate, Queens College, 1954. Postgraduate, Columbia University. Postgraduate, Baruch School.

Postgraduate, University of California at Los Angeles.

Career

Senior research analyst, McCann-Erickson Inc., New York City, 1956-1963; manager media research, McCann-Erickson Inc., New York City, 1963-1968; vice-president, director marketing, Dataplan, McCann-Erickson Inc., New York City, 1968; supervisor marketing development, McCann-Erickson Inc., New York City, 1972-1974; manager marketing planning and research, McCann-Erickson Inc., New York City, 1974-1977; director research, McCann-Erickson Inc., New York City, 1977-1980; senior vice-president, director marketing planning, McCann-Erickson Inc., New York City, since 1981; founder, director, Media Information Superior vena cava syndrome, 1969-1972. Member Advertising Agency Research Dirs. Council, 1977-1982; member Queens College Corporation Advisory Board, since 1986, Adjunct Professor, since 1990.

Achievements

  • Developer of pioneer system for defining television marketing areas (1968), measuring consumer need states (1975), consumer language of product benefits (1978), global studies of business to business marketing (1981), consumer products (1988), and global brand tracking systems (1989-1990).

Works

  • Other Work

    • Author: (with D.E. Sexton, Junior) Understanding the Computer, Marketing Managers Handbook, 1973.

Membership

Board directors United Way of Larchmont, 1974-1977, Castle Gallery College of New Rochelle, 1984-1992. Member advisory council School General Studies, Columbia University, since 1991.

Connections

Married Caroline A. Hill, June 14, 1963. Children: Eva Hilary, Joshua David.

spouse:
Caroline A. Hill

child:
Eva Hilary Silverstone

child:
Joshua David Silverstone