Background
Rados, David Lee was born on October 1, 1933 in Orange, New Jersey, United States. Son of C. William and Nancy (Jordan) Rados.
( This book covers in vivid, clear prose the basic accoun...)
This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is thorough and up-to-date, and has a hard-as-nails practicality to it. The book is packed with examples that are both fascinating and illustrative of the author's points. After a short treatment of the uses and limitations of microeconomics to the practicing marketer, the book develops in detail two key ideas from microeconomics--costs and marginal analysis. Each is explained fully with illustrations and advice on how to use the idea. For readers who want to increase their mastery of the material, there are some seventy problems with complete answers at the end of the volume. This is a solid book for marketers and would-be marketers who want to increase their competence on the job.
http://www.amazon.com/gp/product/0899307361/?tag=2022091-20
Rados, David Lee was born on October 1, 1933 in Orange, New Jersey, United States. Son of C. William and Nancy (Jordan) Rados.
Bachelor of Science in Chemical Engineering, Massachusetts Institute of Technology, 1955; Master of Business Administration, Harvard University, 1960; Doctor of Philosophy, Stanford University, 1968.
Assistant professor Columbia University Business School, New York City, 1966-1972. Associate professor Rutgers University, Newark, 1972-1973, 76-77. Visiting professor Monash University, Melbourne, Australia, 1973-1976.
Professor marketing Vanderbilt University, Nashville, since 1977. Visiting professor Manchester (England) University Business School, 1986. Sir Donald Hibberd lecturer Melbourne (Australia) Business School, 1994-1995.
Member study effects pathological gambling committee National Research Council, since 1998.
( This book covers in vivid, clear prose the basic accoun...)
( A professional book and text for anyone interested in m...)
(Book by Rados, David L.)
Member American Marketing Association, American Statistical Association, Institute Management Sciences.
Married Margaret Scanlon, September 28, 1968. Children: David, Kimberly.