Background
Michaelson, David Theodore was born on August 17, 1935 in Brooklyn. Son of Moses P. and Pauline R. Michaelson.
marketing executive media executive advertising
Michaelson, David Theodore was born on August 17, 1935 in Brooklyn. Son of Moses P. and Pauline R. Michaelson.
Bachelor of Business Administration, City College of New York, 1957; Master of Business Administration, Wharton, 1959.
Research executive, A.C. Nielsen Company. New York City, 1959-1964;
broadcast supervisor, Benton & Bowles, New York City, 1964-1966;
media analysis director, BDO International (Barton, Durstine & Osborn) and Batten Company, New York City, 1966-1970;
associate media director, BDO International (Barton, Durstine & Osborn) and Batten Company, New York City, 1970-1973;
associate media director, F. William FREE, New York City, 1973-1974;
media manager, Lever Brothers Company. New York City, 1974-1983;
senior vice president, media director, Cadwell Davis Partners, New York City, 1983-1985;
vice president media, Lord, Geller, Federico, Einstein, New York City, 1985-1987;
senior vice president, Horizon West Marketing Corporation, New York City, since 1987.
Faculty member Advertising Age Media Workshop, Chicago, 1975, Media Marketing Decisions Media Week, New York City, 1979. Speaker Magazine Publications Seminar, New York City, 1980. Member Association National Advertisers Committee on Media for Marketing Management, New York City, 1981.
Trustee Demarest (New Jersey) Swim Club, 1981-1988. President Demarest Athletic Association, 1983-1985. Member Demarest Recreation Commission, 1984-1989.
Board directors Ridgewood (New Jersey) Young Men’s Christian Association Swim Team, 1984. Sergeant United States Army, 1957-1958.
Married Mary E. Hartshorn, October 30, 1970. James A., Jonathan E.