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David Theodore Michaelson Edit Profile

marketing executive , Media executive , advertising

David Theodore Michaelson, American marketing executive, advertising, media executive. Trustee Demarest (New Jersey) Swim Club, 1981-1988; president Demarest Athletic Association, 1983-1985; member Demarest Recreation Commission, 1984-1989; board directors Ridgewood (New Jersey) Young Men’s Christian Association Swim Team, 1984. Sergeant United States Army, 1957-1958.

Background

Michaelson, David Theodore was born on August 17, 1935 in Brooklyn. Son of Moses P. and Pauline R. Michaelson.

Education

Bachelor of Business Administration, City College of New York, 1957. Master of Business Administration, Wharton, 1959.

Career

Research executive A.C. Nielsen Company, New York City, 1959-1964. Broadcast supervisor Benton & Bowles, 1964-1966. Media analysis director BDO International (Barton, Durstine & Osborn) and Batten Company, 1966-1970, associate media director, 1970-1973, F. William FREE, New York City, 1973-1974.

Media manager Lever Brothers Company, 1974-1983. Senior vice president, media director Cadwell Davis Partners, 1983-1985. Vice president media Lord, Geller, Federico, Einstein, 1985-1987.

Senior vice president Horizon West Marketing Corporation, since 1987. Faculty member Advertising Age Media Workshop, Chicago, 1975, Media Marketing Decisions Media Week, New York City, 1979. Speaker Magazine Publications Seminar, New York City, 1980.

Member Association National Advertisers Committee on Media for Marketing Management, New York City, 1981.

Works

  • Other Work

    • Author: (monograph) Changes in Radio Programming Since the Advent of Television, 1959.

Membership

Trustee Demarest (New Jersey) Swim Club, 1981-1988. President Demarest Athletic Association, 1983-1985. Member Demarest Recreation Commission, 1984-1989.

Board directors Ridgewood (New Jersey) Young Men’s Christian Association Swim Team, 1984. Sergeant United States Army, 1957-1958.

Interests

  • Other Interests

    Youth sports.

Connections

Married Mary E. Hartshorn, October 30, 1970. James A., Jonathan E.

father:
Moses P.

mother:
Pauline R. Michaelson

spouse:
Mary E. Hartshorn