Background
Dietrich Mateschitz was born on the 20th of May, 1944 in Sankt Marein im Mürztal, Styria, Austria. Both his parents were primary school teachers and divorced when he was a child. He separated from his family at a very young age.
Dietrich Mateschitz was born on the 20th of May, 1944 in Sankt Marein im Mürztal, Styria, Austria. Both his parents were primary school teachers and divorced when he was a child. He separated from his family at a very young age.
After completing his marketing degree at the Vienna University of Economics and Business Administration, he was hired by Unilever for marketing of detergents. Afterwards, he started working for Blendax, a Germany-based cosmetic company.
After graduation Dietrich was hired by Unilever. Then he worked for Blendax. While working there, he discovered the drink Krating Daeng, which is now known as Redbull. He launched the company in 1984 with Chaleo Yoovidhya, the Thai founder of the Krating Daeng energy drink, with the launch in Austria in 1987.
He's the founder and creator of Red Bull, the world's most popular energy drink.
It was in November 2004 when he bought Jaguar Formula One from Ford, and later renamed it to Red Bull Racing. Less than a year later, he purchased Minardi from Paul Stoddart. Minardi was later renamed to Scuderia Toro Rosso. Toro Rosso means Red Bull in Italian language. In 2010 Red Bull Racing won the Formula 1 Constructors Championship and Drivers Championship with Sebastian Vettel. In 2011 the team won their second and in 2012 their third consecutive constructors championship.
He created the Taurus World Stunt Awards, a yearly award ceremony held midyear that honors stunt performers in movies.
Quotations:
"It's just that I'm not old and wise enough to be married yet".
"The most dangerous thing for a branded product is low interest".
"There are almost no sports within which mortal accidents are not a reality".
"It wouldn't be Red Bull if it didn't start harmless and end up as a catastrophe".
"When we first started, we said there is no existing market for Red Bull. But Red Bull will create it".
"The rules would be simple (in Laucala Island). Nobody tells you what you have to do — only what you don't have to do".
"I don't believe in 50 friends. I believe in a smaller number. Nor do I care about society events. It's the most senseless use of time". "When I do go out, from time to time, it's just to convince myself again that I'm not missing a lot".
"It's not just another flavored sugar water differentiated by color or taste or flavor. It's an efficiency product. I'm talking about improving endurance, concentration, reaction time, speed, vigilance, and emotional status. Taste is of no importance whatsoever".
Mr Mateschitz bought the Fijian island Laucala. He has a huge space-age hangar at Salzburg Airport where he stores a DC-6B plane that used to belong to Yugoslavia president Tito, and a collection of other planes, Formula 1 cars and motorbikes. The hangar is complete with gourmet restaurant Ikarus, the ThreeSixty Bar and the Mayday Bar, which float on glass at the top of the hangar.
He wasn't married, but has a son
