Background
Lichtenstein, Donald Ray was born on December 26, 1956 in Birmingham, Alabama, United States. Son of Harold and Hazel Maxine (Marlowe) Lichtenstein.
Lichtenstein, Donald Ray was born on December 26, 1956 in Birmingham, Alabama, United States. Son of Harold and Hazel Maxine (Marlowe) Lichtenstein.
Bachelor of Science in Business, University Alabama, Tuscaloosa, 1978. Doctor of Philosophy in Business, University South Carolina, 1984.
Distribution services specialist, Western Electric, Atlanta, 1978-1980; teaching assistant, University of Southern California, Columbia, 1980-1984; assistant professor marketing, Louisiana State University, Baton Rouge, 1984-1988; assistant professor marketing, U. Colorado, Boulder, since 1988.
Member Association Consumer Research, American Marketing Association, Southern Marketing Association, American Psychological Association, Beta Gamma Sigma.