Background
Sonnecken, Edwin Herbert was born on July 22, 1916 in New Haven. Son of Ewald and Pauline (Halfmann) Sonnecken.
Sonnecken, Edwin Herbert was born on July 22, 1916 in New Haven. Son of Ewald and Pauline (Halfmann) Sonnecken.
Bachelor of Science, Northwestern University, 1938. Master of Business Administration, 1940.
With Montgomery Ward & Company, Chicago, 1940-1942. Price administrator OPA, 1943. Manager sales Benjamin Franklin Goodrich Company, Akron, Ohio, 1943-1953.
Director planning Ford Motor Company, Dearborn, Michigan, 1953-1957. President Market Planning Corporation, New York City, 1957-1961. From director corporation planning and research to vice president corporation business planning Goodyear Tire & Rubber Company, 1961-1980.
Chairman Marketing Science Institute, Cambridge, Massachusetts, 1980-1984, also trustee, chairman research policy committee. Management consultant, Akron, from 1985. President Akron (Ohio) chapter American Marketing Association, 1950, vice president Detroit chapter, 1955, national vice president, director, 1957, national president, 1964-1965, member global marketing council, since 1986.
President Young Men’s Christian Association, Akron, 1978. Chairman trustees First Congressional Church, Akron, 1985, chairman endowment trust, since 1987. Served with Army of the United States, 1945-1946.
Member American Statistical Association, American Association Public Opinion Research, National Association Business Economists, American Marketing Association, International Marketing Federation (president), European Society for Opinion and Market Research, Beta Gamma Sigma, Portage Country (Akron).
Married Elizabeth Gregory, June 3, 1939. Children: William H., Richard G., Paul D.