Background
Roman, Ernan was born on October 5, 1950 in Quito, Ecuador. Came to the United States, 1958. Son of Murray Roman and Eva Cseko.
("The days of dominance by a single advertising medium--TV...)
"The days of dominance by a single advertising medium--TV for the image-building and direct mail for the direct marketer--are over. Ernan Roman's seminal vision of media integration offers a clear path to new heights of marketing effectiveness." -- Stan Rapp Chairman, Cross Rapp Associates Author of Maximarketing and Beyond Maximarketing "The integrated direct marketing process reminds us to contact customers and prospects on their terms, not ours. Customers want to be treated like individuals, not averages. Ernan Roman helps us realize that, with the right data, customer relationships can still be one-to-one without being face-to-face." -- J. Michael Lawrie U.S. Vice President and Area General Manager IBM Corporation "Ernan Roman, in this new volume, confronts the extraordinary changes in database technologies that are shaping the communications of tomorrow. A valuable resource for all marketers aiming for the highest return on their marketing investment." -- Jonah Gitlitz President, Direct Marketing Association "An important how-to book for any marketer serious about rationalizing the marketing communications budget and improving ROI." -- Don Pepper Co-author of The One to One Future: Building Relationships One Customer at a Time "The essential bootstrapper's guide to high-impact marketing. . . . If you're running an entrepreneurial company, buy this book, read it, make your management team read it, and begin implementing the ideas today." -- George Gendron Editor-in-Chief Inc. magazine
http://www.amazon.com/gp/product/0844233498/?tag=2022091-20
Roman, Ernan was born on October 5, 1950 in Quito, Ecuador. Came to the United States, 1958. Son of Murray Roman and Eva Cseko.
Bachelor, Antioch College, 1972. Master of Business Administration, Fairleigh Dickinson University, 1983.
Account executive, CCI Telemarketing, New York City, 1971-1973; director sales, CCI Telemarketing, New York City, 1973-1977; vice president marketing, CCI Telemarketing, New York City, 1977-1982; senior vice president marketing, CCI Telemarketing, New York City, 1982-1983; president, Ernan Roman Direct Marketing, Douglas Manor, New York, since 1983. Pioneered methodology of Integrated Direct Marketing.
("The days of dominance by a single advertising medium--TV...)
(hardback with white color cover and blue red and black pr...)
Member Direct Marketing Association (Marketing Leader award 1981, Echo award 1985).
Married Sheri Joan Struhl, May 13, 1979. Children: Elias Vale, Helaina Mali.