Degree in Philosophy, Catholic University Milan, 1978. Specialization in Communications Sciences, Catholic University Milan, 1981.
Professor history and philosophy High School, Como, Italy, 1981—1986. Researcher Catholic University Milan, 1987—1998, associate professor, 1998—2003, professor sociology media, since 2003. Director Osservatorio sulla Comunicazione - Catholic University, Milan.
Member science committee Triennale Foundation, Milan. Member Istituto dell'Autodisciplina Pubblicitaria, Milan, Cost Action 20.
Vice president Regional Research Institute of Lombardia, Milano, 1991—1994. Volunteer Caritas, Milan, 1980—1981. Member of Italian Sociology Association (associate).
Married Letizia Colombo, May 2, 1981. Children: Chiara, Lorenzo.