Background
Cervantes-Aldana, Fernando Javier was born on June 3, 1949 in Mexico City. Son of Daniel and Victoria Cervantes.
Cervantes-Aldana, Fernando Javier was born on June 3, 1949 in Mexico City. Son of Daniel and Victoria Cervantes.
Bachelor of Business Administration, National University, Mexico City, 1972. Master of Business Administration, National University, Mexico City, 1975. Doctor of Philosophy in Marketing, University Texas, 1981.
Researcher, Pedro Domecq, Mexico City, 1971-1975;
marketing consultant, Pedro Domecq, Mexico City, 1979-1982;
project manager, Bimsa, Mexico City, 1980-1981;
commercial manager, Inin, Mexico City, 1982-1983;
sales service manager, Mennen Company, Mexico City, 1983-1985;
marketing director, Aseguradora Hidalgo, Mexico City, 1985-1991;
president, Acierto Mercadologico, Mexico City, since 1992. Visiting professor University Texas, San Antonio, 1992, 93, 94. Researcher The Futures Group, Washington, 1983-1984, Somarc, Washington, 1983-1984.
Consultant A.C. Nielsen, Mexico, 1989-1990, Caricom Cons., 1994.
Member American Marketing Association (faculty advisor 1991-1992, diploma 1991), Committee Mexico Investigacion y Desarrollo del Seguro (president 1989-1990, Plaque 1991).
Married Patricia E. Romo, September 5, 1981. Children: Fernando, Pablo.