Background
Sender, Florence Harriet was born on January 25, 1943 in New York City. Daughter of Egon and Sofie Storch.
Sender, Florence Harriet was born on January 25, 1943 in New York City. Daughter of Egon and Sofie Storch.
Bachelor, Hunter College, 1967.
She founded or served as a director of a number of companies. Sender taught at the Massachusetts Institute of Technology Sloan School of Management and co-founded its Massachusetts Institute of Technology Entrepreneurship Center. Sender founded, directed, or participated in a number of notable business ventures.
She was described as a "serial entrepreneur."
Nibbles International
In 1978, Sender founded Nibbles International, a seller of all-natural cheese spreads and snacks that Sender developed and that were produced and distributed by Beatrice Foods.
Foreign her work with Nibbles, she was recognized in 1987 as a runner-up for Incorporated. magazine"s "hottest entrepreneur in America." The French food company Bongrain purchased Nibbles in 1988. Be Fine Food skincare line
In 2006, Sender founded Be Fine, a Newton, Massachusetts-based maker of food-based skincare products.
Be Fine"s line, which is formulated entirely from food products, has been distributed by retailers including Caremark Corporation Pharmacy, Duane Reade, and Rite Aid. The company has been cited as an example of a green, sustainable enterprise.
ClickR
ClickR announced in September 2010 that it would launch a new skincare line in October 2010.
Sephora began selling the start-up"s products in January 2011. ClickR describes its products as "completely vegan" and designed to avoid irritating sensitive skin. In January 2011, the company announced that actor Cam Gigandet had signed on as a spokesperson for the brand, and characterized him as the "first official male spokesperson for a beauty brand."
From 1989 to 1997, Sender was an Executive Director of the Massachusetts Institute of Technology"s Sloan School of Management, where she taught Master of Business Administration students.
Sender also lectured at Tufts University.
Member of International Cheese and Deli Seminar, Midwest Dairy Deli Association, California Deli Council, New England Dairy Deli Association, Eastern Dairy Deli Association.
Married Noam Sender, November 16, 1983. Children from previous marriage: Elyse Scherz, Josh Scherz, Ben Scherz.