Background
Luntz, Frank I. was born on February 23, 1962.
(No one in America has done more observing of more people ...)
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most What do they really want in their daily lives In their jobs From their government For their families And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group." --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters." --Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce
http://www.amazon.com/gp/product/140139633X/?tag=2022091-20
(Widely vilified yet extensively copied, the techniques em...)
Widely vilified yet extensively copied, the techniques employed in American elections exert a fascination throughout the world. Bombarded with skillfully crafted political advertising, the American public derives its sense of the candidates from television commercials that range from the mawkish ("In the early morning light, everything seems clean and new again. We in Louisiana share a wonderful life together.") to the aggressive personal attack ("Can the man who drove Pittsburgh to its knees put Pennsylvania back on its feet?"). Modern electioneering is being rapidly transformed by the extensive use of television as a political medium, by advances in computer technology, and by the growing influence of specialist campaign consultants who manipulate the image of the candidate in ever more subtle and sophisticated ways. This is a factual account of what goes on in a modern American political campaign: how the candidate is marketed to the public and how the marketing strategy is devised and coordinated. Presenting a systematic study of the private viewpoints and concepts of America's leading political consultants, this book takes the reader through the arduous process of running for Congress, looks at recent presidential contenders, and reveals the (sometimes turbulent) relationship between the candidates and their advisors.
http://www.amazon.com/gp/product/0631162623/?tag=2022091-20
(No one in America has done more observing of more people ...)
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever "What Americans Really Want" survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences. Praise for Frank Luntz: "When Frank Luntz invites you to talk to his focus group, you talk to his focus group." --President Barack Obama, spoken on June 28, 2007, to a PBS-sponsored focus group following the Democratic presidential debate at Howard University "Frank Luntz understands the American people better than anyone I know." --Newt Gingrich, former Speaker of the House "The Nostradamus of pollsters." --Sir David Frost "America's top companies listen to Frank Luntz because he understands what customers want and what employees think. He has a keen sense of the American psyche and an outstanding command of language that empowers and persuades." --Thomas J. Donohue, President & CEO, U.S. Chamber of Commerce
http://www.amazon.com/gp/product/B003XU7W1E/?tag=2022091-20
Luntz, Frank I. was born on February 23, 1962.
Bachelor with honors in History & Political Science, University Pennsylvania. Doctor Politics, Oxford University, 1987.
President Frank I. Luntz and Associates, Washington, Luntz Weber Research & Strategic Services, Inc., Washington. Founder, chairman emeritus Luntz, Maslansky Strategic Research, Alexandria, Virginia. Adjunct assistan professor University Pennsylvania, 1989-1996.
Teacher Graduate School Political Management George Washington University.
(Widely vilified yet extensively copied, the techniques em...)
(An insight into political desires of individual voters fr...)
(No one in America has done more observing of more people ...)
(No one in America has done more observing of more people ...)