Background
Kopec, Frank John was born on November 7, 1943 in Minneapolis. Son of Frank John and Veronica (Bednarek) Kopec.
(In six concise, highly readable chapters, "Essentials of ...)
In six concise, highly readable chapters, "Essentials of Media Planning" explains the key elements behind every successful media program. With an emphasis on the role of media planning in marketing decision making, this practical, hands-on guide is the first step towards structuring a complete and workable media plan for any product or service. New to This Edition Actual media plans by leading agencies for top new consumer and business-to-business products--Levi Dockers, Sun Microsystems, and Samsonite Luggage An illustrated analysis of the media decision-making process The enhanced role of database marketing in media planning to reach individual consumers with targeted messages Expanded coverage of market segmentation devices, including new VALS 2 and SMRB data Up-to-date media sources and statistics Critical evaluation of newly developed online media selection services, including SMRB's CHOICES and Telmar's "MicroNetwork N3P" Authoritative and easy-to-use, "Essentials of Media Planning" is a "real-world," back-to-basics guide for every media specialist, advertiser, marketer, and media student.
http://www.amazon.com/gp/product/0844235237/?tag=2022091-20
Kopec, Frank John was born on November 7, 1943 in Minneapolis. Son of Frank John and Veronica (Bednarek) Kopec.
Bachelor, University of Minnesota, 1965.
Media planner, MacManus John & Adams, Minneapolis, 1965-1968; vice president, associate media director, Needham Harper & Steers, Chicago, 1968-1975; vice president, media director, Benton & Bowles, Chicago, 1976-1981; senior vice-president, director media services, D'Arcy MacManus Masius, St. Louis, 1981-1985; senior vice president, media director, H.C.M., Chicago, 1985-1986; vice president, media director, Rumrill-Hoyt, Rochester, New York, 1986-1992; senior vice president, media director, Eisaman, Johns & Laws Advertising, Inc., Houston, 1992-1996; partner, chief media officer, The Glennon Company, St. Louis, 1996-1997. Media workshop director University of Illinois, 1976-1984, University Texas, 1983-1986, U. Alabama, 1988-1995.
(In six concise, highly readable chapters, "Essentials of ...)
Member American Advertising Federation, Rochester Advertising Federation (board directors 1988-1992, president 1991-1992), Houston Advertising Federation, Antique Automobile Club American.
Married Linda Elizabeth Moeller, May 20, 1967 (divorced 1977). Married Deborah Ann Bielat, June 16, 1984. Children: Alexandra, Laura, Daniel, Jill, Allison.