Background
Hahn, Fred Erick was born on August 22, 1925 in Würzburg, Federal Republic Germany. Son of Samson and Anna (Falk) Hahn. came to the United States, 1935, naturalized, 1945.
(A nitty-gritty advertising guide to create or supervise s...)
A nitty-gritty advertising guide to create or supervise successful ad and promotion campaigns. Covers the specifics of magazine and newspaper advertising along with flyers, brochures, direct mail pieces, telemarketing, conventions and trade shows, radio and TV promotions. The mechanics of design, format and production are detailed. Includes a slew of practical checklists.
http://www.amazon.com/gp/product/0471553905/?tag=2022091-20
(Praise for the Second Edition "Mr. Hahn's background in a...)
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads Flyers, brochures, and invitations Direct mail campaigns Catalogs Web sites E-mail and Internet advertising Teleservicing Audiovisual materials Publicity tools and techniques And more!
http://www.amazon.com/gp/product/0471273503/?tag=2022091-20
(Praise for the Second Edition "Mr. Hahn's background in a...)
Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom.
http://www.amazon.com/gp/product/B00FDV64WE/?tag=2022091-20
Hahn, Fred Erick was born on August 22, 1925 in Würzburg, Federal Republic Germany. Son of Samson and Anna (Falk) Hahn. came to the United States, 1935, naturalized, 1945.
Bachelor in Philosophy, Roosevelt University, 1951. Master of Arts in Comparative Literature, Columbia University, 1953.
Advertising manager, Kroch & Brentano Company, Chicago, 1953-1963; director education information, Roosevelt University, Chicago, 1963-1964; lecturer philosophy, Roosevelt University, Chicago, 1963-1967; advertising manager, Rand McNally Corporation, Chicago, 1965-1967; vice president, Holtzman-Kain Advertising Company, Chicago, 1967-1970; president, Hahn, Crane & Associations Advertising, Chicago, since 1970; with, Chicago Direct Marketing Group, Insurance Direct Marketing Association, Chicago Medical Marketing Group divisions of Hahn, Crane & Associations, Chicago. Instructor advertising and direct marketing Oakton Community College, 1984-1986, Illinois Valley Community College, Peru, 1986-1988.
(A nitty-gritty advertising guide to create or supervise s...)
(Praise for the Second Edition "Mr. Hahn's background in a...)
(Praise for the Second Edition "Mr. Hahn's background in a...)
Active Boy Scouts American, since 1969. With Army of the United States, 1945-1946. Member Chicago Direct Marketing Association (numerous committees), Roosevelt University Alumni Association (director 1970-1973).
Married Alice Joan Hiraoka, August 25, 1950. Children: Frederick Mark, Lisa Cynthia.