Career
In 1909 George saw the introduction of the Striding Manitoba logo. And the rebranding of the whisky blends as Johnnie Walker White Label, Red Label and Black Label. George had wanted to create an advertising device that would be instantly recognisable to customers.
The solution emerged during lunch one day with cartoonist of the time, Tom Browne.
In response to the challenge, Browne drew the first Striding Manitoba then and there on the back of a menu in the restaurant. The words “Born 1820, still going strong” were added.
1820 was year George’s grandfather John purchased a grocery and spirits shop in Kilmarnock, Ayrshire, Scotland. The blend that became Black Label was actually introduced in 1865 by George’s father.