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Gerald N. Berstell Edit Profile

marketing consultant

Gerald N. Berstell, American marketing consultant. National Science Foundation fellow, 1966, West German Government fellow, Stuttgart, 1972-1973.


Berstell, Gerald N. was born on July 28, 1949 in Waterbury, Connecticut, United States. Son of Bernard and Esther (Gottlieb) Berstell.


Bachelor of Science, Master of Science in Architecture, Massachusetts Institute of Technology, 1972. Master of Business Administration, Harvard University, 1977. Postgraduate, University Stuttgart, Federal Republic Germany, 1973.


Management consultant Resource Planning Associates, Washington, 1977-1979, Touche Ross & Company, Detroit, 1979-1980, McKinsey & Company, Chicago, 1980-1982. Assistant to president Advanced Systems, Inc., Arlington Heights, Illinois, 1984-1988. Management consultant Chicago, since 1988.

Board directors Metro-Help, Inc., Chicago, since 1987.


  • Other Work

    • Pioneered case study market research research method, which thorouthly examines the behavior of best customers in order to replicate their buying process throughout a market.


Bernard Berstell

Esther (Gottlieb) Berstell