Background
Broom, Glen Martin was born on November 2, 1940 in Anna, Illinois, United States. Son of Ralph Curvella and Wanda Audrey (Broadway) Broom.
(Paperback. Pub Date :2013-08-05 Pages: 464 Language: Engl...)
Paperback. Pub Date :2013-08-05 Pages: 464 Language: English Publisher: Pearson For courses in Introductory Public Relations.Cutlip & Center offers students the gold standard in public relations. providing the most up-to-date reference in the market .
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(Cutlip & Center offers students the gold standard in publ...)
Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market. This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.
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(Effective Public Relations, 10/e, presents a comprehensi...)
Effective Public Relations, 10/e, presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
http://www.amazon.com/gp/product/0136029698/?tag=2022091-20
( Effective Public Relations presents a comprehensive su...)
Effective Public Relations presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “bible of public relations,” the new edition covers the many aspects of public relations theory and practice in a variety of settings. This text also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, essential desk reference for those in the practice.
http://www.amazon.com/gp/product/0130082007/?tag=2022091-20
Broom, Glen Martin was born on November 2, 1940 in Anna, Illinois, United States. Son of Ralph Curvella and Wanda Audrey (Broadway) Broom.
Bachelor of Science in Agricultural Communication, University of Illinois, 1963; Master of Science in Advertising, University of Illinois, 1967; Doctor of Philosophy in Mass Communication, University of Wisconsin, 1977.
Assistant extension editor, University of Illinois Cooperative Extension Service, Urbana, 1963-1968; vice-president, director public relations, Applied Behavioral Science, Inc., Chicago, 1969-1972; assistant professor communications, University of Wisconsin, Madison, 1975-1979; from associate professor to professor, San Diego State University, since 1979. Visiting professor University Texas, Austin, 1985-1986.
(Effective Public Relations, 10/e, presents a comprehensi...)
( Effective Public Relations presents a comprehensive su...)
(Cutlip & Center offers students the gold standard in publ...)
(Broom, Glen M. ( Author )(Cutlip and Center's Effective P...)
(Paperback. Pub Date :2013-08-05 Pages: 464 Language: Engl...)
Served with United States Army Reserve, 1960-1966. Member Public Relations Society of America, Association Education in Journalism and Mass Communication, Arthur W. Page Society.
Married Betty Lou Bollinger, August 31, 1963.