Background
Foxall, Gordon Robert was born on July 16, 1949 in West Bromwich, Staffordshire, England. Son of Gordon William and Marion (Radford) Foxall.
(This is a reprint of a formerly published book. It deals ...)
This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choices that they do.The book makes a major new contribution to our understanding of consumer decision-making.
http://www.amazon.com/gp/product/1587982404/?tag=2022091-20
(This book presents a collection of papers by Gordon Foxal...)
This book presents a collection of papers by Gordon Foxall charting the development of the behavioural perspective model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique behaviour-based theory of consumer choice in relation to circumstances by locating consumer behaviour in the interaction of individual and situation. Presenting a unique view of how consumer behaviour works, what motivates it and what its functions are, Gordon Foxall goes on to apply this knowledge to our understanding of how marketing management itself works, offering an equally novel perspective on what marketing is and what it does. Bringing alive the subject of economic consumption, this seminal volume should be of interest to students and researchers in consumer research.
http://www.amazon.com/gp/product/0415132657/?tag=2022091-20
(The second edition of this successful textbook continues ...)
The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers' and users' comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.
http://www.amazon.com/gp/product/1861523718/?tag=2022091-20
consultant psychologist economics educator
Foxall, Gordon Robert was born on July 16, 1949 in West Bromwich, Staffordshire, England. Son of Gordon William and Marion (Radford) Foxall.
Bachelor of Science in Social Sciences, University Salford, Manchester, England, 1970. Master of Science in Management Economics, University Salford, Manchester, England, 1972. Doctor of Philosophy in Business, University Birmingham, England, 1983.
Doctor of Philosophy in Psychology, University Strathclyde, Glasgow, Scotland, 1990. Doctor Social Science, University Birmingham, 1995.
Lecturer University Newscastle, 1972-1979. Reader Cranfield University, Bedford, 1983-1986. Professor Strathclyde University, Glasgow, 1987-1990.
Lecturer University Birmingham, 1980-1983, professor, since 1990, director Research Center for Consumer Behaviour, since 1990. Distinguished research professor Cardiff University, 1997-1998, since 2002. Professor consumer behaviour and honorary professor psychology Keele University, since 1998, director research, since 1999.
Visiting lecturer University Michigan, Ann Arbor, 1989-2001, University Guelph, Ontario, Canada, 1994. Sabbatical visitor Balliol College, Oxford (England) University, 1993. Visiting researcher University South Australia, Adelaide, 1994.
(The second edition of this successful textbook continues ...)
( This book, first published in 1996, presents a collecti...)
(Understanding Consumer Choice shows how attempts to relat...)
(This book presents a collection of papers by Gordon Foxal...)
( Evaluating the ways in which we construe consumer choic...)
( Context and Cognition in Consumer Psychology is concern...)
(Increasing mention is made of behaviourism in marketing a...)
(This is a reprint of a formerly published book. It deals ...)
(First Published in 1985. Routledge is an imprint of Taylo...)
Fellow British Psychological Society, British Academy Management, Academy Learned Societies for the Social Sciences (academician). Member The Reform Club.
Married Jean Morris, June 26, 1971. 1 child, Helen.