Career
The fashion character brands he has created include Bobby Jack. Han-Lim started his creative career as a freelance artist by selling random prints of his artwork to various buyers. When his financial situation was becoming weary, Han applied as a freelancer for J&F Design, a clothing company.
At the time of his employment, his company was just selling random prints of art on plain T-shirts.
Han-Lim felt the idea of selling random prints could only go so far, and that the artwork would need to be developed into a lifestyle brand in order to create and maintain a following. In 2001, he started developing a character-based brand around a monkey called Bobby Jack.
From what started out as just printed T-shirts, Bobby Jack became a complete lifestyle brand in multiple categories such as accessories, toys, bed/bath decor, and many others By 2006 Bobby Jack clothing became the most popular clothing among children.
The Bobby Jack Brand resulted in escalated sales for the proceeding years since its creation.
Outdoing every other character licensed brand in 2007.
