Career
She is known for playing parts in One Day, Jo (2013), Silent Witness (2014) and the British Broadcasting Corporation drama Poldark. Heida left Iceland when she was 18. When she was 20, she settled in London, where she studied drama at Drama Centre London, graduating in 2010.
In April 2015, Reed co-starred in the world premiere of a new play, Scarlet, by Sam H Freeman at the Southwark Playhouse exploring slut-shaming and cyberbullying and their emotional repercussions.
The producers, Renegade, are collaborating with The White Ribbon Campaign, who are working to end men"s violence against women. They financed the project through the crowdfunding website Kickstarter.