Background
Keppler, Herbert was born on April 21, 1925 in New York City. Son of Victor and Josephine T. (Windmann) Keppler.
Keppler, Herbert was born on April 21, 1925 in New York City. Son of Victor and Josephine T. (Windmann) Keppler.
Bachelor of Arts, Harvard, 1945.
His career spanned 57 years, including 37 at Modern Photography and two decades at Popular Photography. He wrote monthly columns and served in the former magazine as Editorial Director and Publisher, and in the latter magazine as Vice President and Publishing Director. He started on photography at the age of six and processed his own color pictures at the age of ten.
He earned a Bachelor of Arts degree at Harvard University and was commissioned as an ensign in the United States. Navy near the end of World World War World War II After the war, Herbert Keppler was a reporter for The New York Sun and worked for the trade magazine Footwear News, but found his calling, when he in 1950 became an Associate Editor at the photographic magazine Modern Photography.
In 1956 he became Executive Editor of the magazine, then Editor and Publisher in 1963 and Editorial Director and Publisher in 1966. He changed the way photographic magazines tested equipment from an, at the time prevalent, subjective analysis to a more objective analysis by introducing a testing lab that could perform scientific tests on cameras, lenses and other photographic equipment—e.g. resolution tests for lenses.
He also established a code of ethics for advertisers and would decline advertisers access to the magazine if they were found to use unethical methods in their sales and advertising. In 1987, Herbert Keppler joined Popular Photography and was Vice President and Senior Counselor of this magazine at the time of his death.
In addition to his work as journalist, Keppler was striving for the further technical improvement of photographic cameras and equipment.
He regularly traveled to Japan and worked as a consultant for Japan"s photo industry.
(The Nikon and Nikkormat Way, 2nd Edition by Herbert Keppler)
(The Honeywell Pentax Way. The Pentax photographer's compa...)
(Book by Herbert Keppler)
(Used Book)
(book)
Served to ensign United States Naval Reserve, 1945-1946. Member Rolls-Royce Owners Club.
Married Louise M. Lyman, July 7,1956. Children— Kathryn Louise, Thomas Victor.