entrepreneur producer singer writer occasional rapper
He attended Bilton Grange, a private prep school in Rugby, Warwickshire
Cruz began writing songs when he was 12. His songwriting career began at age 19 as part of Tricky Stewart's writing collective, RedZone Entertainment. Cruz achieved notability in 2005 when he was awarded a BRIT Award for co-writing Will Young's 2004 single, "Your Game". Cruz is the founder and chief executive of Rokstarr Music London, which in 2006 released his debut single "I Just Wanna Know". The single attracted significant attention from radio, and also from music industry insiders, who were already well aware of the artist's potential; manager Jamie Binns, who began representing Cruz at this time, later told HitQuarters: "He was a guy that everyone had earmarked to do damage in the future." Although the single received a reasonable amount of radio airplay, it did not perform as well as expected in either territory. However, rather than lose faith in Cruz, the labels were eager to negotiate an album deal, as by this time they had listened to his other songs and were ever more convinced by his capability. Cruz's admirers included Island Records's Darcus Beese and Monte Lipman, who, according to Binns, "both believed 'I Just Wanna Know' fitted the format on both sides of the Atlantic. In 2006, Cruz signed a split single deal with Universal Music Group companies, Republic Records and the UK branch of Island Records. Cruz has written songs on albums by Cheryl Cole, JLS, The Saturdays, The Wanted and David Guetta. Cruz wrote and featured on Tinchy Stryder's hit single "Take Me Back". Pop rock band McFly recorded "Shine a Light" which not only features, but was also penned and produced by Cruz for their fifth studio album. 2011 will see him writing for Justin Bieber's next album. Jennifer Lopez's 2011 single "I'm Into You", featuring Lil Wayne, is also penned by Cruz. He also contributed significantly to David Guetta's fifth album Nothing but the Beat, penning two of his hit singles "Without You", featuring Usher and "Little Bad Girl", featuring Cruz himself and Ludacris.
Taio Cruz released his second single "Moving On" in September 2007 which made the top 30 in the United Kingdom. In March 2008 his next single, "Come On Girl," featuring Luciana, peaked at Northern 5 on the United Kingdom charts. The related album Departure appeared on 17 March and peaked at Northern 17.
On 1 September 2009, Cruz launched the brand Rokstarr; the fashion and accessories brand has a focus on sunglasses. Musicians & Artists such as Kanye West, Shontelle, Keri Hilson, Steves Peeps and Kelly Rowland have been seen wearing them. Speaking in October to R&B writer Pete Lewis, Cruz stated: "There's a load of United States celebrities that are all rocking the sunglasses already – Kid Cudi, Justin Timberlake, Kanye West... Then in the United Kingdom we have The Saturdays, JLS, Daniel Merriweather – who've all been twittering and writing on their blogs how much they love them. So yeah, it's definitely my new album 'Rokstarr' and the fashion brand that are my two main focuses at the moment." In 2012 The brand was renamed to RXTR, an acronym for Riots and Twelve Rebels. The new name came along with new products in the form of watches which were immediately stocked at London's prestigious Selfridges flagship store on Oxford Street.
